Masaharu Morimoto | Booking Agent | Talent Roster | MN2S

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Masaharu Morimoto

Masaharu Morimoto is a renowned Japanese chef, best known as an Iron Chef on both the Japanese and American versions of the TV cooking show, recognized for his innovative fusion cuisine and culinary creativity.

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Past Works

Williams Sonoma

WILLIAMS SONOMA LAUNCHES NEW COLLABORATION WITH IRON CHEF MASAHARU MORIMOTO. New Food Collection Celebrates Chef Morimoto's innovative cuisine.

BRAND PARTNERSHIPS

Treveri Cellars

Iron Chef Masaharu Morimoto has partnered with Treveri Cellars. Treveri will provide sparkling wines throughout the U.S. and in Tokyo.

BRAND PARTNERSHIPS

The Spice House

An exclusive collaboration with Chef Masaharu Morimoto, the Japanese master chef known for his innovative and signature style of cuisine, offering specialized spices.

BRAND PARTNERSHIPS

Montclair Hospitality Group

Montclair Hospitality Group on Wednesday said it has formed an exclusive partnership with famed “Iron Chef” TV star Masaharu Morimoto to launch new dining concepts, including licensing his name for ventures like Momosan and Morimoto restaurants and a new restaurant to anchor Fortress Developments new InterContinental Hotel.

BRAND PARTNERSHIPS

Patina Group

Morimoto Asia is a pan-Asian collaboration with world-renowned Japanese Master Chef Masaharu Morimoto turning mouthwatering traditions like Peking duck carving and dim sum into signature dishes. This is Chef Morimoto's first collaboration with Patina Restaurant Group.

BRAND PARTNERSHIPS

Delaware North

Delaware North, Patina Restaurant Group and Iron Chef Masaharu Morimoto opened Momosan restaurant at Hub Hall in Boston. Chef Morimoto has garnered critical and popular acclaim for his culinary work.

BRAND PARTNERSHIPS

Global Grub

Iron Chef Morimoto and Global Grub are excited to announce their Morimoto Mochi Donut Kit collaboration, creating a unique culinary product.

BRAND PARTNERSHIPS

Rogue Ales

Chef Morimoto has developed a line of specialty beers in collaboration with Rogue Ales of Newport, Oregon, including Imperial Pilsner, Soba Ale, and Black Obi Soba Ale.

BRAND PARTNERSHIPS

Holland America Line

Morimoto by Sea opened its doors on Holland America Line's Nieuw Amsterdam, specializing in modern pan-Asian cuisine and offering a selection of vegetarian and vegan options.

BRAND PARTNERSHIPS
1980

Opened first restaurant in Hiroshima

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1985

Moved to the U.S.

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Late 1990s

Head Chef at Nobu, New York City

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Late 1990s

Became an Iron Chef on Japanese TV show Iron Chef

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2001

Opened Morimoto restaurant in Philadelphia

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2006

Opened second Morimoto restaurant in New York City

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2008

Morimoto XEX in Tokyo received a Michelin star

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2010

Opened Morimoto Napa Valley

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2010

Opened Morimoto Waikiki

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2013

Opened Morimoto Maui

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2007

Published first cookbook, Morimoto: The Art of New Japanese Cooking

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2015

Opened Morimoto Asia at Disney Springs

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2016

Opened Momosan Ramen & Sake in New York City

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2016

Opened Morimoto Las Vegas

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2021

Opened Momosan Ramen Boston

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2023

Morimoto by Sea opened on Holland America Line's Nieuw Amsterdam

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2025

Opened MM by Morimoto in Montclair, NJ

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Culinary Hall of Fame Induction

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About

Masaharu Morimoto was born on May 26, 1955, in Hiroshima, Japan. He began his culinary training in sushi and traditional Kaiseki cuisine early in his career, opening his own restaurant in Hiroshima in 1980. Influenced by Western cooking styles, he sold his restaurant in 1985 to travel throughout the United States. His travels expanded his culinary perspective, leading to the development of his signature fusion cuisine. Morimoto established his presence in New York City, working at notable establishments such as the Sony Club, where he served as executive chef for Sony Corporation’s executive staff and VIPs, and the exclusive Japanese restaurant Nobu, where he was head chef. This period in his career refined his skills and introduced him to a broader range of culinary techniques and flavors, setting the stage for his future success.

Morimoto gained widespread recognition as an Iron Chef on the Japanese television show Iron Chef, and later on its American adaptation, Iron Chef America. His distinctive cooking style, which blends Japanese traditions with global influences, garnered critical acclaim and popular appeal. After concluding his tenure on the original Iron Chef in 1999, he partnered with Starr Restaurants to open his own establishment, Morimoto, in Philadelphia in 2001. A second Morimoto restaurant followed in Chelsea, New York City, showcasing his architectural vision with exposed concrete elements. He expanded his culinary empire globally, opening Wasabi in Mumbai and New Delhi, and multiple Morimoto locations worldwide.

Throughout his career, Morimoto has continued to innovate and expand his brand. He launched Morimoto in Napa Valley in 2010, followed by locations in Waikiki (2010-2016) and Maui (2013). In 2018, he announced new ventures in Waikiki, including Morimoto Asia and Momosan chains, further diversifying his restaurant portfolio. His restaurant, Morimoto XEX in Tokyo, a concept featuring separate Teppanyaki and sushi floors, earned a Michelin star in the 2008 Tokyo Michelin Guide. He has also engaged in various culinary collaborations, such as developing a line of specialty beers with Rogue Ales of Newport, Oregon, and opening Morimoto by Sea aboard Holland America Line’s Nieuw Amsterdam in 2023, specializing in modern pan-Asian cuisine. In July 2025, he opened MM by Morimoto in Montclair, New Jersey, focusing on Japanese-American fusion cuisine.

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  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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