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United States Matt Kenseth has transitioned from championship-winning NASCAR driver to a respected competition advisor, now guiding the next generation of talent at Legacy Motor Club.
Oscar Mayer became the official primary sponsor of Matt Kenseth's No. 6 Roush Fenway Ford Fusion at the Southern 500 at Darlington.
DeWalt sponsored Matt Kenseth's No. 17 Ford for almost nine years and later broadened their sponsorship to include more races with Joe Gibbs Racing.
Crown Royal sponsored Matt Kenseth's No. 17 Ford for the 2010 and 2011 Cup seasons.
Circle K joined as a new sponsor for Matt Kenseth's No. 20 entry with Joe Gibbs Racing in 2017, backing six races and adding an extra one due to a sponsorship gap.
Fastenal has appeared behind the wheel of a Fastenal Ford for RFK Racing with Matt Kenseth, celebrating a 15-year partnership with NASCAR.
Video game retailer GameStop was added as a sponsor for Matt Kenseth's car in the Nationwide Series for Joe Gibbs Racing.
Performance Plus debuted as the primary partner for Matt Kenseth in 2018 at Kentucky and Richmond.
Dollar General sponsored Matt Kenseth until 2016 before the company left NASCAR.
Tide sponsored Matt Kenseth for three races in 2017, starting with the Phoenix race, and added a fourth at Martinsville.
Peak and BlueDef sponsored Matt Kenseth at Las Vegas and Auto Club in 2017.
Toyotacare served as a fill-in sponsor for Matt Kenseth at Texas and Dover in 2017.
Wyndham Rewards supported Matt Kenseth's part-time return to Roush Fenway Racing in 2018 for seven races, starting with the KC Masterpiece 400 at Kansas.
Matthew Roy Kenseth, born on March 10, 1972, in Cambridge, Wisconsin, embarked on his racing journey at the age of sixteen in 1988, competing at Madison International Speedway. His early career on Wisconsin’s short tracks saw him claim numerous track championships at venues such as Madison International Speedway, Slinger Super Speedway, and Wisconsin International Raceway. Kenseth quickly progressed through various touring series, including ARTGO, American Speed Association, and the Hooters Late Model series, before securing a full-time ride in the NASCAR Busch Series. He made his Busch Series debut in 1996 and finished as runner-up in the standings in his first full Xfinity Series season, accumulating 29 career Xfinity wins, placing him eighth all-time.
Kenseth advanced to the NASCAR Winston Cup Series in 2000, earning Rookie of the Year honors and securing a notable victory at the Coca-Cola 600. His crowning achievement came in 2003 when he won the Winston Cup Series championship, leading the points standings for an impressive 32 consecutive weeks. Throughout his 18 full-time seasons (1998-2020) in the Cup Series, Kenseth collected 39 wins, including two Daytona 500 victories (2009, 2012), the Southern 500, Coca-Cola 600, and the All-Star Race. He consistently contended for championships, making the Playoffs in 13 of 14 seasons and finishing runner-up twice. In 2023, Kenseth was inducted into the NASCAR Hall of Fame and joined Legacy Motor Club as a competition advisor, marking a new chapter in his career.
Kenseth’s professional journey also includes an International Race of Champions (IROC) championship in 2004. He remains the last driver to compete in at least one NASCAR Cup Series race across four consecutive decades (1990s, 2000s, 2010s, and 2020s). His post-driving career has seen him participate in events like the Superstar Racing Experience (SRX) and the Boston Marathon, demonstrating his continued engagement in competitive pursuits. As a competition advisor at Legacy Motor Club, Kenseth applies his extensive experience to mentor drivers and contribute to the team’s strategic development and transition to Toyota.
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