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United States Micah Pueschel is a musician and lead vocalist for the band Iration, known for his contributions to reggae and alternative music.
Iration, with lead singer Micah Pueschel, partnered with Autumn Brands, a cannabis farm, to launch hand-chosen strains. This collaboration was celebrated with launch parties and discussions about the special significance of the strains.
Iration teamed up with Arrow Lodge Brewing in Covina, California, to create a special IPA named "Chill Out," inspired by the band's 2020 song. The beer was brewed with bird pick tea for a tropical flavor.
Iration collaborated with MERGE4 to produce unique sock designs featuring artwork from the band's album catalog. These products are sold through Iration's official merchandise store.
Iration partnered with Seamus Golf of Beaverton, Oregon, on a limited edition golf collection. This collaboration includes a custom-made Oil Can Ball Mark, a handmade waterproof military-grade Cordura head cover, and a custom black polo shirt.
In August 2023, Iration collaborated with Melin, a Southern California hatwear company, to release an exclusive cap. The "Coronado Melin x Iration Hydro" cap is lightweight, water-resistant, breathable, and antimicrobial, available in black and white.
Micah Pueschel is a musician, singer, and guitarist, widely recognized as the lead vocalist of the reggae-pop band Iration. Pueschel co-founded the band in 2004 in Isla Vista, California, alongside other members who originally hailed from Hawaii. Early in his career, before the band gained national recognition, Pueschel and Iration consistently performed reggae covers in college towns, establishing a grassroots following. This period was crucial for developing the band’s live performance reputation and refining their unique blend of reggae, dub, pop, and rock sounds. His musical journey with Iration has seen the release of numerous EPs and studio albums over two decades.
Under Pueschel’s leadership, Iration released their debut full-length album, “No Time for Rest,” in 2007, which reached the top of the Billboard Reggae Albums Chart. The band followed this success with “Time Bomb” in 2010, which also topped the Billboard Reggae Albums Chart and sold over 36,000 copies. Subsequent albums like “Automatic” (2013) and “Hotting Up” (2015) continued to achieve commercial success, each topping the Billboard Reggae Albums Chart upon release. In 2021, Iration’s 2010 song “Time Bomb” was officially RIAA Gold certified, marking a significant milestone in their career.
Pueschel has consistently steered Iration’s creative direction, including their 2018 self-titled album and “Coastin'” in 2020. The band’s eighth studio album, “Daytrippin’,” released in October 2023, was described by Pueschel as a return to their foundational sound, balancing studio production with live energy and drawing on reggae and rock influences. Beyond his work with Iration, Pueschel has engaged in various collaborations and brand partnerships, extending his influence in music and other ventures. He has collaborated with artists such as Tropidelic, Claire Wright, and Mihali. His career reflects a sustained commitment to his craft and the evolution of Iration’s distinctive musical style.
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