The incredibly gifted Mitchell Bailey is a creative designer who specialises in branding, re-branding and creating fresh looks for brands that are looking to rise to the top or continue to lead in their industry. He is best known for being the co-founder/creator and creative director of the Trust Me Vodka brand. He won the RAW Artists Accessories Designer of the Year under the alias OCD, Obsessive Cool Disorder, in 2012.

In 1999 Bailey started Chasing The Cool serving clients as a small creative agency/design studio, where he creates everything from design and marketing to consulting. He now has over 20 years experience in the action sports industry, and has worked directly with creators and leaders from numerous successful brands such as Red Bull, Spy, No Fear, DC Shoes, Monster Energy, Wienerschnitzel, FMF, and Ethika. He has also worked directly with many elite athletes from the NFL, NBA, PGA, X Games and Supercross. In 2016 he created and launched his own brand of vodka, Trust Me Vodka, with the founder and CEO of Spy Optics and No Fear, Mark Simo.

Bailey regularly connects with his followers and fans through Instagram, and Facebook, posting pictures and videos about his creative life. He also has an official website, chasingthecool.com.