Mixu Paatelainen | Booking Agent | Talent Roster | MN2S

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Mixu Paatelainen

Mixu Paatelainen has transitioned from a professional football player in four different countries to a manager for national and club teams, and now serves as a UEFA technical observer and sporting director.

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Past Works

SNN Sports

Mixu Paatelainen was mentioned in an Instagram post announcing Gordon Smith as the new Senior Brand Ambassador at SNN Sports, connecting Paatelainen with the sports media brand.

BRAND PARTNERSHIPS

The Killie Trust

Mixu Paatelainen has publicly backed The Killie Trust, a supporter organization for Kilmarnock FC, expressing his support for the trust.

BRAND PARTNERSHIPS

Bolton Wanderers

Mixu Paatelainen was invited to join former Wanderers in hospitality during the Peterborough vs. Bolton United community day fixture.

BRAND PARTNERSHIPS
1985

Finnish Cup

MILESTONE
1994

First Finn to play in the Premier League

MILESTONE
1995

League Cup Final

MILESTONE
1998-99

Scottish League First Division

MILESTONE
2005-06

Scottish Third Division Championship

MILESTONE
2007

UEFA Intertoto Cup Qualification with TPS

MILESTONE
February 2008

Scottish Premier League Manager of the Month

MILESTONE
March 2009

Scottish Premier League Manager of the Month

MILESTONE
December 2010

Scottish Premier League Manager of the Month

MILESTONE
2010-11

SFWA Manager of the Year

MILESTONE
2018

Baltic Cup

MILESTONE

About

Mika-Matti Petteri “Mixu” Paatelainen, born on February 3, 1967, in Helsinki, Finland, embarked on a distinguished football career spanning two decades. His playing journey began with Haka in 1985, where he scored 18 goals in 48 league matches and secured the Finnish Cup in his debut season. In October 1987, Paatelainen moved to Scotland, joining Dundee United for a £100,000 transfer fee. He quickly became a first-team regular, scoring 11 goals in his initial season and helping the club reach the Scottish Cup Final in 1988. Over five years with Dundee United, he netted 47 goals in 173 appearances before transferring to Aberdeen in March 1992 for £400,000. While at Aberdeen, he participated in two cup finals, the League Cup Final in October 1992 and the Scottish Cup Final in May 1993. His career then led him to England, where he joined Bolton Wanderers in 1994. Here, he made history as the first Finn to play in the Premier League and played a crucial role in Bolton’s promotion to the Premier League in his first season. He also played in the 1995 League Cup Final with Bolton. After a stint with Wolverhampton Wanderers, Paatelainen returned to Scotland in 1998 to play for Hibernian, where he is remembered for a hat-trick against Heart of Midlothian in October 2000 and for being the first player to feature in the Scottish Cup final with three different clubs. He concluded his playing career in 2005 after spells with Strasbourg, a second term at Hibernian, St Johnstone, St Mirren, and Cowdenbeath.

Following his retirement as a player, Paatelainen transitioned into management. His coaching career began with Cowdenbeath in August 2005, where he led the club to their first league title in 67 years in his inaugural season. He subsequently managed TPS in Finland, guiding them to a third-place finish and a UEFA Intertoto Cup qualification. In January 2008, he returned to Scotland to manage Hibernian, an 18-month tenure during which he helped the club maintain a top-half Scottish Premier League position. From 2010 to 2011, Paatelainen managed Kilmarnock, earning significant recognition from the media for his coaching contributions and winning the Scottish Premier League Manager of the Month award in December 2010 and the SFWA Manager of the Year award for the 2010–11 season. His success led to his appointment as the manager of the Finland national team in March 2011, a role he held until June 2015. He later managed Dundee United from October 2015 to May 2016, Ubon UMT United in Thailand in 2018, and the national teams of Latvia (2018) and Hong Kong (2019-2021). Paatelainen also served as manager for HIFK in Finland in 2022.

In recent years, Paatelainen has expanded his involvement in football, working as a technical observer for FIFA and UEFA, analyzing Champions League and Europa League matches, and contributing to SFA coaching courses. In April 2025, he was appointed Sporting Director of Scottish club The Spartans, a role he accepted due to the club’s stability, ambition, and community focus. This new position allows him to leverage his extensive experience as a player, coach, and manager in a strategic leadership capacity. His postgraduate diploma in sporting directorship further supports his leadership in football development.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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