“Do the work, get rewarded” is the motto of a certain Moe Money, AKA Moe Jabry, a luxury lifestyle blogger based in Dubai who has become a premier social media influencer thanks to his high-flying lifestyle and premium content creation. As befits an influencer, he has all the blue ticks he needs and a whole heap of followers, including over half a million across his Instagram and YouTube accounts.

Jabry’s basic mission statement is to give his viewers and followers a taste of what it’s like to live the millionaire, even billionaire, lifestyle in Dubai, one of the world’s most exclusive countries. Among his most-watched videos are ones of him hanging out with Emirati billionaire investor Mohammed Al Habtoor, collaborating with world-famous rapper Cardi B, and driving some of the world’s most expensive cars. It’s all about the aspiration, big-name exclusive brands, and of course, all about the money. Throughout it all, however, Jabry’s key selling point – as has been noted by the many media outlets who have covered his work – is that of likeability. Despite chilling with some of the world’s richest people in one of the richest countries in the world, he keeps his down-to-earth, down-home charm, without appearing in the least bit out of place, contrived, or comedic.

Jabry was born in Houston, Texas, several thousands of miles away from Dubai, and at various times in his life, he has worked all kinds of jobs to make ends meet, sometimes having up to three jobs at any one time. He has worked in shoe shops, Italian restaurants, and insurance companies, but through his sheer drive and determination, he has built himself up into an unassailable brand, rolling with the world’s biggest players.