Momo, a member of the acclaimed K-Pop group Twice and its subunit MiSaMo, has established herself as a global music icon while also becoming a prominent figure in brand endorsements across fashion, beauty, and lifestyle sectors.
Momo was a brand partner for 25ans in 2025. She was also named Japan Ambassador in 2023.
In 2022, Momo was appointed as the brand muse of Wonjungyo, a cosmetic brand supervised by Won Jung-yo, Twice's makeup artist.
In October 2022, Momo was announced as the brand ambassador of the Japanese sports brand, Onitsuka Tiger, for the Asia Pacific region.
In May 2023, she made an appearance as a model to promote the Japanese news app SmartNews.
In June 2023, Momo was selected as Japanese ambassador for the Italian fashion brand Miu Miu.
AMAFFI Perfume House announced their partnership with Momo, identifying her as a global music icon, artist, and cultural force, and as their newest Global Muse for a new fragrance launch.
Renowned Japanese jewellery brand Tasaki welcomed Momo from K-pop girl group TWICE as a special brand partner for the label's 70th Anniversary.
Momo Hirai was born on November 9, 1996, in Kyōtanabe, Kyoto Prefecture, Japan. She began dancing at the age of three, alongside her older sister. Her early exposure to the South Korean music industry included an appearance in a Lexy music video in 2008 and on the talent show _Superstar K_ in 2011. In 2012, both Momo and her sister were scouted by JYP Entertainment through an online video, leading to Momo’s move to South Korea in April 2012 to train. She participated in various music videos as a K-Pop trainee before her official debut.
In 2015, Momo joined the reality television competition _Sixteen_, co-produced by JYP Entertainment and Mnet. Despite an initial elimination, her performance abilities led to her reinstatement by Park Jin-young, securing her a spot in the final lineup of the girl group Twice. She officially debuted with Twice in October 2015, with the release of their first extended play, _The Story Begins_, and its lead single “Like Ooh-Ahh.” Her talent in dance earned her the nickname “Dance Machine” among fans, and she is recognized as a principal dancer within Twice.
Demonstrating continued career progression, Momo, alongside bandmates Sana and Mina, debuted in the subunit MiSaMo in Japan on July 26, 2023, with the extended play _Masterpiece_. This followed the release of their track “Bouquet” as part of a TV Asahi drama soundtrack earlier in the year. Beyond her musical endeavors, Momo has engaged in substantial brand partnerships, becoming a brand muse and ambassador for several international companies, reflecting her influence in the fashion and beauty industries.
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