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Momo

Momo, a member of the acclaimed K-Pop group Twice and its subunit MiSaMo, has established herself as a global music icon while also becoming a prominent figure in brand endorsements across fashion, beauty, and lifestyle sectors.

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Past Works

25ans

Momo was a brand partner for 25ans in 2025. She was also named Japan Ambassador in 2023.

BRAND PARTNERSHIPS

Wonjungyo

In 2022, Momo was appointed as the brand muse of Wonjungyo, a cosmetic brand supervised by Won Jung-yo, Twice's makeup artist.

BRAND PARTNERSHIPS

Onitsuka Tiger

In October 2022, Momo was announced as the brand ambassador of the Japanese sports brand, Onitsuka Tiger, for the Asia Pacific region.

BRAND PARTNERSHIPS

SmartNews

In May 2023, she made an appearance as a model to promote the Japanese news app SmartNews.

BRAND PARTNERSHIPS

Miu Miu

In June 2023, Momo was selected as Japanese ambassador for the Italian fashion brand Miu Miu.

BRAND PARTNERSHIPS

AMAFFI Perfume House

AMAFFI Perfume House announced their partnership with Momo, identifying her as a global music icon, artist, and cultural force, and as their newest Global Muse for a new fragrance launch.

BRAND PARTNERSHIPS

Tasaki

Renowned Japanese jewellery brand Tasaki welcomed Momo from K-pop girl group TWICE as a special brand partner for the label's 70th Anniversary.

BRAND PARTNERSHIPS

Began dancing at age three

MILESTONE
2008

Appeared in a Lexy music video

MILESTONE
2011

Appeared on 'Superstar K'

MILESTONE
April 2012

Moved to South Korea for JYP Entertainment training

MILESTONE
2015

Participated in 'Sixteen' reality show

MILESTONE
October 2015

Debuted with Twice with 'The Story Begins'

MILESTONE
2022

Appointed brand muse for Wonjungyo cosmetics

MILESTONE
October 2022

Appointed brand ambassador for Onitsuka Tiger

MILESTONE
July 2023

Debuted with MiSaMo subunit with 'Masterpiece'

MILESTONE
June 2023

Appointed Japanese ambassador for Miu Miu

MILESTONE
2023

Became the first Japanese person to reach 10 million Instagram followers

MILESTONE
2025

Performed at the Victoria's Secret Fashion Show with Twice

MILESTONE

About

Momo Hirai was born on November 9, 1996, in Kyōtanabe, Kyoto Prefecture, Japan. She began dancing at the age of three, alongside her older sister. Her early exposure to the South Korean music industry included an appearance in a Lexy music video in 2008 and on the talent show _Superstar K_ in 2011. In 2012, both Momo and her sister were scouted by JYP Entertainment through an online video, leading to Momo’s move to South Korea in April 2012 to train. She participated in various music videos as a K-Pop trainee before her official debut.

In 2015, Momo joined the reality television competition _Sixteen_, co-produced by JYP Entertainment and Mnet. Despite an initial elimination, her performance abilities led to her reinstatement by Park Jin-young, securing her a spot in the final lineup of the girl group Twice. She officially debuted with Twice in October 2015, with the release of their first extended play, _The Story Begins_, and its lead single “Like Ooh-Ahh.” Her talent in dance earned her the nickname “Dance Machine” among fans, and she is recognized as a principal dancer within Twice.

Demonstrating continued career progression, Momo, alongside bandmates Sana and Mina, debuted in the subunit MiSaMo in Japan on July 26, 2023, with the extended play _Masterpiece_. This followed the release of their track “Bouquet” as part of a TV Asahi drama soundtrack earlier in the year. Beyond her musical endeavors, Momo has engaged in substantial brand partnerships, becoming a brand muse and ambassador for several international companies, reflecting her influence in the fashion and beauty industries.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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Frequently asked questions ABOUT BOOKING Momo

What types of brand work does Momo do?

What influences pricing for brand deals?

What information do you need for a proposal?

Can Momo create custom content for our campaign?

Does Momo do voiceovers or on-camera work?

Can Momo also participate in other types of events or campaigns?

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