Neda Varbanova is a certified nutrition consultant and holistic health and well-being coach best known for her blog and lifestyle brand, Healthy with Nedi, which she launched in 2015. Her work has been featured on many major American networks and outlets, including Elle, NBC News, Business Insider, Grazia!, Hello, Reader’s Digest, and many more. Online, she is most active on her website, but she is also hugely popular on Instagram where she has over 90,000 followers.

Varbanova was fortunate enough to grow up in a Bulgarian household where her mother prepared daily meals using simple, wholesome ingredients. This upbringing helped to form her belief that the keys to true health lie in healthy eating, fitness, and a positive outlook. When she moved to the United States as a teenager, she would have been forgiven for diving headlong into a world of fast food, Lucy Charms, and Coca Cola, but she found herself shocked at the state of the nation’s diet, the quality of its food, and its rapidly rising rates of obesity and type-2 diabetes. Before long, she’d set up her high school’s first-ever health club and was already planning a career in health and nutrition.

In 2015, Varbanova, by now in her mid-twenties and a qualified nutritionist and health coach, launched her blog, Healthy with Nedi, which has since evolved into an entire lifestyle brand, providing everything from simple-to-follow recipes to detox ebooks. The aim of her game is to help people make sustainable lifestyle changes leading to healthy and sustainable weight loss, which in turn can lead to a more positive outlook on life, and therefore, true health.