Neto Craves has established himself as a dedicated vegan personal chef and author, focusing on plant-based Mexican and Texan cuisine.
Neto Craves partnered with H-E-B to create meals using Mi Tienda products, develop recipes (e.g., vegan Champurrado), and share insights on plant-based eating and how to 'live well' with H-E-B.
Neto Craves has built a career around creating and sharing vegan recipes, specializing in Mexican and Texan culinary traditions. His journey began to gain public traction through his online presence as “Neto Craves,” where he developed a platform to advocate for plant-based eating. This online engagement subsequently led to the development and publication of his own digital cookbooks, which compile various vegan dishes.
Over a decade, Neto Craves has deepened his commitment to plant-based cookery, evidenced by the sustained growth of his online community and his expanded digital publication efforts. He has released multiple volumes of his “Craving It!” digital cookbook series, available in both English and Spanish, which cater to a broad audience interested in incorporating more vegan options into their diets. He also engages with his audience through various social media platforms, providing recipes and insights into vegan cooking.
Through his work, Neto Craves has collaborated with national brands, demonstrating his influence and expertise in the plant-based food sector. These partnerships typically involve creating new recipes or promoting existing vegan products, further solidifying his position as a prominent figure in the vegan culinary space. His consistent production of content and cookbooks underscores his role in making vegan Mexican and Texan cuisine accessible to a wider demographic.
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