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Australia Leonard Lim has transitioned from a background in banking and athletics to become a prominent entrepreneur in the global entertainment industry, founding WILD Group and KAPSUL Collective.
Leonard Lim is the Founder and CEO of WILD Group, a global entertainment company encompassing a record label, creator management agency, and marketing division, with headquarters in Singapore and offices in Seoul.
Leonard Lim is the Founder of KAPSUL Collective, a jewelry business known for collaborating with K-Pop idols to create limited edition jewelry collections.
WILD Entertainment Group signed Sorn, a former member of the K-pop girl group CLC, and managed her solo debut with the single 'Run' in May 2021, and subsequent releases like 'Sharp Objects'.
Wild Entertainment Group managed The Hammingtons, a family popular in South Korea from 'The Return of Superman,' organizing a fan meeting in Manila in 2022.
Leonard Lim's WILD Group has worked with Sam Hammington and his family, The Hammingtons, who are known from 'The Return of Superman'.
Liza Soberano signed with Wild Entertainment Group in 2024 to manage her international career transition.
Wild Entertainment Group manages Singaporean K-pop idol and actress Tasha Low, who debuted her solo single 'Everything You Wanted' in 2024 under their management.
WILD Entertainment Group expanded its roster to include former CLC member Seungyeon.
WILD Entertainment Group positioned itself as a versatile entertainment agency by representing Yubin, a former Wonder Girls member.
WILD Entertainment Group positioned itself as a versatile entertainment agency by representing Korean-American rapper Junoflo.
Leonard Lim, born in Australia to Singaporean parents, began his career with diverse experiences, including working in banking, modeling, commercial acting, and personal training. Initially, he tested the entrepreneurial landscape by opening a cafe, which provided him with foundational business operations knowledge. Recognizing a lack of opportunities in Australia for his preferred industry, particularly in Asian and Western entertainment due to its collaborative nature and concentration of artist resources in the US and Asia, Lim made the decision to relocate. This move was a significant turning point, allowing him to pursue broader opportunities and further his growth as an entrepreneur.
In 2020, Leonard Lim founded WILD Group, a global entertainment company headquartered in Singapore with offices in Seoul. WILD Group operates with three main divisions: an in-house record label, a 360-degree entertainment management division, and a global agency division. Under his leadership, WILD Group has managed artists and creators from various industries across Southeast Asia, South Korea, and the United States. Key achievements include signing former K-pop girl group members like Sorn and Seungyeon, as well as managing other notable personalities such as Yubin (former Wonder Girls) and Kevin Tristan, and expanding into managing a wide array of content creators. Concurrently, Lim also founded KAPSUL Collective, a jewelry business known for collaborations with K-Pop idols to create limited edition collections for fans.
Lim’s career progression demonstrates a strategic pivot from traditional banking and early entrepreneurial ventures to establishing a significant presence in the entertainment sector. His emphasis on building trustworthy relationships has been central to his business model, allowing him to onboard prominent artists and content creators. Under WILD Group, Lim has overseen successful projects, including Sorn’s solo debut with “Run” in 2021 and subsequent releases like “Sharp Objects,” and the management of The Hammingtons, facilitating a fan meeting in Manila in 2022. This focus on strong relationships, combined with a comprehensive approach to entertainment services, has positioned WILD Group as a hybrid entertainment company bridging Eastern and Western markets.
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