Nikkie de Jager, known online as NikkieTutorials, is a celebrated Dutch makeup artist and beauty influencer who has made significant strides in the beauty industry. She began her journey on YouTube in 2008, inspired by her passion for makeup and the desire to recreate looks she admired. Over the years, her dedication and creativity led to her breakout moment in 2015 with the viral video “The Power of Makeup,” which not only showcased her artistry but also sparked a global movement encouraging self-expression through makeup.

In 2017, Nikkie was recognized as one of the top ten beauty influencers by Forbes, solidifying her status in the industry. That same year, she won the “YouTube Guru” award at the Shorty Awards and the “Choice Fashion/Beauty Web Star” at the Teen Choice Awards. Her collaborations with renowned brands like OFRA Cosmetics and Maybelline further highlight her influence, with successful product lines that include liquid lipsticks and highlighter palettes.

Nikkie’s career continued to flourish as she took on roles beyond YouTube. In 2019, she became the Global Beauty Adviser for Marc Jacobs Beauty, where she contributed her expertise to product development and content creation. Additionally, she launched her own cosmetic brand, Nimya, in 2021, featuring innovative products that reflect her artistic vision and commitment to quality.

Her impact extends to television, where she has participated in popular shows such as “Wie is de Mol?” and served as a co-host for the Eurovision Song Contest, becoming the first transgender person to hold this role. Nikkie de Jager’s journey is a testament to her talent, resilience, and dedication to empowering others through beauty.