Leveraging her formal education in computer science, Omaima El Haouass established a digital marketing agency, implementing sophisticated digital solutions for businesses. She later launched her modest fashion brand, Offduty.Cut, where she personally oversees the design and creation of timeless, elegant, minimal, and eclectic pieces. The brand was active as of 2021, showcasing her hands-on approach to entrepreneurship and creative vision. Expanding her influence within the fashion industry, Omaima has actively participated in leading fashion rental platforms such as By Rotation, contributing to sustainable fashion practices.
Her engagement with By Rotation has included making her personal wardrobe available for rent, reflecting her commitment to circular fashion. This involvement led to her feature in the platform’s prominent #BR Circle in 2021, highlighting her role as a recognized taste-maker and entrepreneur in the sustainable fashion movement. Through Offduty.Cut, Omaima curates a distinctive aesthetic, embodying her personal style characterized by elegant, minimal, and eclectic designs. Her acute awareness of broader fashion trends is evident in her engagement with luxury pieces, including her interest in renting items such as a Loewe houndstooth coat and a pink feather Daily Sleeper PJs for a By Rotation birthday party.
This versatility demonstrates her comprehensive understanding of the fashion landscape, extending beyond her own brand’s offerings. Known for her driven, intelligent, and inspiring nature, Omaima continues to develop her robust presence within London’s dynamic business and fashion sectors. Her entrepreneurial spirit, combined with her innate ability to connect with people, drives her ambition to innovate and support others in achieving their business objectives. Omaima exemplifies strategic business growth through her dual ventures in digital marketing and fashion, consistently demonstrating a practical approach to managing her diverse endeavors and fostering industry connections.