Omaima

Omaima El Haouass is a London-based entrepreneur, a mother to a toddler, and the founder of the modest fashion brand, Offduty.Cut. At 25 years old at the time of a 2021 interview, she demonstrated a practical approach to managing her business endeavors while raising a young child. Her brand focuses on designing and creating timeless pieces for modest fashion, reflecting her personal style, which she describes as elegant, minimal, and eclectic.

Her career progression includes establishing her own digital marketing agency, utilizing her formal education in computer science to implement digital solutions for business. As a business owner, she runs Offduty.Cut herself, overseeing design and creation. Omaima also participates in fashion rental platforms, such as By Rotation, where she makes her wardrobe available for rent. This involvement aligns with her interest in sustainable fashion and allows her to engage with wider fashion trends, as demonstrated by her rental of a pink feather Daily Sleeper PJs for a By Rotation birthday party. She also expressed interest in renting a Loewe houndstooth coat, indicating an engagement with luxury fashion beyond her own brand.

Omaima’s dedication is reflected in her commitment to a work-life balance, acknowledging the demands of running a business and being a parent. Her entrepreneurial spirit, combined with her ability to connect with people, informs her approach to business. She aims to innovate and support others in achieving their business objectives. Recognized for her driven, intelligent, and inspiring nature, Omaima continues to develop her presence within the London business and fashion sectors.