Paige Bueckers is a professional basketball player for the Dallas Wings, known for her record-breaking collegiate career at UConn and her influence in the sports world.
UConn women's basketball star Paige Bueckers has partnered with Gatorade and designed three water bottles as part of the brand's Fuel Tomorrow program. She was the first college athlete to sign with Gatorade.
UConn women's basketball star Paige Bueckers designed a signature Nike shoe and signed a multiyear deal with the company. As part of the deal, she promoted the company's new GT Hustle 2 shoe and later had her own colorway of the GT Hustle 3, making her the first college athlete to have her own Nike shoe.
Beauty brand Madison Reed has signed name, image and likeness (NIL) deals with University of Connecticut women's basketball players Paige Bueckers, Azzi Fudd, Morgan Cheli, and Ice Brady to empower women to show up as their best selves—on and off the court. Madison Reed is a UConn alum-founded company.
Paige Bueckers also brought in her teammates, KK Arnold and Azzi Fudd, through her ongoing partnership with skincare brand CeraVe.
Paige Bueckers has landed high-profile partnerships with global brands like Dunkin'.
Panini and Paige Bueckers tipped off an exclusive multi-year trading card partnership. This partnership is an extension of Panini's presence in the collegiate NIL space.
Paige Bueckers signed her first major endorsement deal with StockX.
Paige Bueckers announced a partnership with Crocs.
Paige Bueckers announced a NIL deal with Bose, her first since an ACL injury.
UConn stars Paige Bueckers and Azzi Fudd have a NIL deal with Nerf.
Paige Bueckers is an advisor for Overtime Select, a basketball league created by sports media company, Overtime, for girls high school players.
Paige Bueckers announced a partnership with Cash App, through which she launched the Paige Bueckers Foundation, aimed at promoting social justice and creating opportunities for families and children.
Paige Bueckers became the first student-athlete brand ambassador for Chegg. Working with Chegg's nonprofit branch, she partnered with hunger relief company Goodr to host free pop-up grocery markets in Minneapolis to address food insecurity among college students.
Paige Bueckers signed a 3-year deal with the three-on-three basketball league Unrivaled. The first year of her Unrivaled contract is reportedly paying her more than her entire four-year WNBA rookie contract.
Paige Madison Bueckers was born on October 20, 2001, in Edina, Minnesota, and grew up in St. Louis Park. She began playing basketball at age five and developed into a highly touted prospect. In seventh grade, she played for the tenth-grade and junior varsity teams at Hopkins High School before joining the varsity team in eighth grade. By her senior year, Bueckers had become a national high school player of the year, leading Hopkins to an undefeated season and 62 consecutive wins, accumulating school records for points, assists, and steals. She was the number one recruit in her class, committing to the University of Connecticut, her dream school.
At UConn, Bueckers made an immediate impact, becoming the first freshman to win multiple national player of the year awards. Her freshman season saw her lead the Huskies in points, assists, steals, and three-point field goal percentage, achieving a program-record 14 assists in a single game. Despite injuries that sidelined her for much of her sophomore season and her entire junior year, she made significant contributions, including leading UConn to the 2022 national championship game. Bueckers graduated in May 2024 with a bachelor’s degree in human development & family sciences, demonstrating her commitment to academics alongside her athletic pursuits. Her collegiate career concluded with a national championship in 2025, solidifying her legacy as one of UConn’s all-time greats.
Selected as the first overall pick in the 2025 WNBA Draft by the Dallas Wings, Bueckers quickly established herself in the professional league. She was named WNBA Rookie of the Year and set multiple league and franchise records, including the most points by a rookie in WNBA history with 44 points in a single game. Beyond her on-court achievements, Bueckers is a notable figure in NIL partnerships, signing major endorsement deals with brands like Nike and Gatorade. She is also involved in philanthropy, launching the Paige Bueckers Foundation to support social justice and create opportunities for families and children, further extending her influence beyond basketball.
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