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Raheem Sterling has established himself as a dynamic winger and impactful figure in professional football, playing for top-tier clubs and the England national team.
A high-profile collaboration that included fronting the 'We Got Now' global brand campaign in 2022, showcasing his prominent role. He also signed a multi-year deal in May 2021 to be a global face of the brand and wear Furon v6+ boots, which extended beyond typical endorsements to include his Jamaica-inspired football boots.
Since November 2021, Raheem Sterling has served as a Global Ambassador, raising awareness about the benefits of meditation and mindfulness.
Raheem Sterling has partnered with Clarks, releasing collaborations such as his own take on the iconic Desert Trek Hi Wallabee boot. This partnership also extended to him being a new global brand ambassador.
In 2012, Sterling signed a sponsorship deal with Nike, appearing in advertisements for their Green Speed II and modelling new Mercurial Vapor IX boots.
Starting in 2020, Sterling became an ambassador for Gillette, featuring in UK adverts for the brand.
Raheem Shaquille Sterling was born on December 8, 1994, in Kingston, Jamaica. He moved to Neasden, London, with his mother at the age of five. His early football career began at Queens Park Rangers at age 10, where he played as a winger. In February 2010, Sterling was signed by Liverpool from Queens Park Rangers’ academy for an initial fee of £450,000. He made his senior Liverpool debut on March 24, 2012, at 17 years and 107 days old, becoming the third-youngest player to appear for the club. He received the Golden Boy award in 2014, recognizing him as the best young European player.
In July 2015, following contract discussions, Sterling transferred to Manchester City for £49 million, becoming the most expensive English footballer at the time. With Manchester City, he secured four Premier League titles (2017–18, 2018–19, 2020–21, 2021–22). During the 2018–19 season, he was recognized with the PFA Premier League Team of the Year, PFA Young Player of the Year, and FWA Footballer of the Year awards. He became the first Englishman since Dennis Tueart in 1981 to score 100 goals for Manchester City across all competitions. Sterling is also the all-time English top assist provider in the UEFA Champions League with 23 assists.
Sterling joined Chelsea on July 13, 2022, on a five-year contract for £47.5 million. He made his debut on August 6, 2022, and scored his first goals for the club later that month. In August 2024, he moved to Arsenal on a loan for the 2024–25 season. Internationally, Sterling has represented England at various youth levels before making his senior team debut in November 2012. He participated in World Cups in 2014, 2018, and 2022, and European Championships in 2016 and 2020, reaching the Euro 2020 final. In 2021, he was appointed Member of the Order of the British Empire (MBE) for his contributions to racial equality in sport. He also launched the Raheem Sterling Foundation to support young people.
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