Dermot Gallagher stars in Burberry's new 'A Good Sport' campaign

MN2S’s PR department has secured a new brand partnership for football referee, broadcaster and former Premier League official Dermot Gallagher, who features in Burberry’s latest global campaign, A Good Sport.

Celebrating Britain’s enduring love of football, A Good Sport brings together an impressive cast of sporting and entertainment figures in a campaign that captures the camaraderie, optimism and traditions that surround the beautiful game. Showcasing Burberry’s Autumn/Winter 2026 collection, the campaign blends luxury fashion with British sporting culture through a series of cinematic films and portraits.

Dermot appears alongside a star-studded cast including Jason Sudeikis, Romeo Beckham, Leah Williamson, Stephen Graham, Rosie Huntington-Whiteley and Jodie Turner-Smith. Each brings their own connection to sport and British culture, creating a campaign that celebrates teamwork, community and individuality.

In his social-first campaign films, Dermot brings the authority and personality that have made him one of football’s most recognisable referees and television pundits, making him a natural fit for Burberry’s football-inspired creative.

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The campaign is now live across Burberry’s digital channels, marking another high-profile collaboration between luxury fashion and the world of sport.

To find out more about MN2S PR and our talent booking services, contact us at press@mn2s.com.