Rising social media star Rani Siregar is an Australian snowboarder, lifestyle model and influencer with a difference. Like many influencers Siregar is glamourous, regularly shares stunning photographs on Instagram and has even worked with the likes of Revlon Professional Australia, but she stands out from the crowd after finding her place in the winter travel and snowboarding niches. With 57k online fans already following her adventures, she is taking the world of social media by storm.

Her online success has also lead to various partnerships with major brands, with Siregar an ambassador for Pow Gloves, Dopesnow, Electric and Fireball Whiskey and she has also worked for Bliss models. Siregar turned heads when she teamed up with Revlon Professional Australia in 2020 for their “hair face mask” challenge. She has also been invited to travel to both American and Japan to work with tour companies, and has worked with several of Australia’s leading resorts.

Born in Mount Gambier, South Australia, Siregar has been a winter enthusiast for as long as she can remember. Over the years she began to learn more about the emerging social media industry and refined her content creation and social media management skills, successfully building her online profile. Siregar describes herself simply as “just a girl… trying to do rad sh*t” but it’s clear the world wants to see much more of her winter adventures.