Ruth Crilly

Ruth Crilly commenced her career as an international fashion model, a profession she held for over ten years. In 2010, she established her blog, ‘A Model Recommends,’ which marked her transition into full-time content creation. Her blog covers beauty and fashion, alongside personal reflections and observations on daily life. Crilly’s content extends to videos on YouTube, where she discusses similar topics including her home renovations and family life. She has relocated from London to rural Somerset, where she continues to produce content.

In 2024, Crilly published her first book, ‘How Not to be a Supermodel.’ This memoir provides a humorous account of her experiences as a fashion model during the 2000s. The book quickly became a Sunday Times bestseller and received positive reviews. Crilly also maintains an active presence on Instagram, where she shares updates on her house renovation projects, including a seaside holiday cottage on the Dorset coast that is available for bookings. Her blog, ‘A Model Recommends,’ has accumulated over 50 million views since its inception and is currently a Substack Bestseller. Ruth Crilly has also been a member of the L’Oreal Paris Beauty Squad.

Crilly is recognized for her honest approach to beauty reviews and relatable life updates, which have contributed to her sustained engagement with a global audience. Her work is managed by Dopamine Studios, and she has participated in various industry events. Her career trajectory demonstrates a successful evolution from modeling to establishing herself as a prominent figure in online content creation and authorship, supported by a significant following and consistent project delivery.