Sami Fishbein

Sami Fishbein co-founded Betches Media in February 2011, launching the WordPress blog ‘Betches Love This Site’ alongside Jordana Abraham and Aleen Dreksler. Each founder invested $1,500 to create content with an edgy, unapologetic tone, quickly gaining traction by satirizing affluent social cohorts and discussing topics like celebrities, politics, and TV/movie recaps. The platform aimed to provide a distinctive female voice online, evolving from a highly engaging blog into a dynamic digital media powerhouse. Fishbein, as Chief Creative Officer, has been central to shaping the brand’s creative vision and content strategy since its inception, ensuring its unique humor and relatable insights resonate with millennial and Gen Z audiences.

Continuing to diversify its content offerings, Betches published a third book, ‘When’s Happy Hour?: Work Hard So You Can Hardly Work’. Fishbein’s creative oversight extends to Betches’ wide array of content, from beauty and lifestyle articles to career advice and horoscopes, solidifying its position as a significant voice in women’s digital media through its distinctive approach to humor and direct audience engagement. Most recently, in March 2024, Betches News, one of the brand’s influential platforms, visited the White House for a round table discussion with Vice President Kamala Harris, underscoring the brand’s growing impact and reach within political and cultural discourse. Through her role as Chief Creative Officer, Sami Fishbein continues to guide Betches Media’s innovative content strategy, ensuring the brand remains at the forefront of engaging millennial and Gen Z audiences.

Her vision drives the creation of content that resonates deeply, leveraging humor and relatable narratives across all platforms. This strategic direction ensures Betches Media maintains its strong commercial success and cultural relevance, constantly evolving its approach to digital media to connect with its extensive and loyal audience.