Sarah Wood

Sarah Wood is an entrepreneur and author, recognised for co-founding Unruly and for her contributions to technology and leadership. After co-founding Unruly in 2006 alongside Scott Button and Matt Cooke, Sarah Wood established a global video advertising marketplace focused on viral content for brands and agencies. Under her leadership, Unruly secured its first major campaign, an analysis deal for the BBC, in December 2006. She spearheaded the company’s growth from a startup into a significant enterprise, culminating in its acquisition by News Corp in 2015 for an initial £58 million, with an additional £56 million contingent on performance targets.

This landmark transaction solidified Unruly’s position as a leader in the ad-tech industry. Following the acquisition, Wood expanded her influence as a thought leader and board member. She authored ‘Stepping Up: How to Accelerate Your Leadership Potential’ in 2017, a comprehensive career handbook. Her contributions to the sector were recognized in 2016 with an OBE for services to technology and innovation, and an honorary doctorate from City, University of London, following her co-founding of City Unrulyversity, a free pop-up university designed to inspire digital entrepreneurs.

Beyond her executive roles, Wood remains an active angel investor, supporting emerging businesses and innovations. She dedicates her expertise to social impact initiatives, serving as an ambassador for The Prince’s Trust Women Supporting Women Programme, which empowers young women to achieve their full potential. Through these multifaceted engagements, Wood continues to shape the future of technology and leadership.