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Turkey Serenay Sarıkaya has established herself as a prominent Turkish actress and model, recognized for her impactful roles in television series and stage productions, and her collaborations with international luxury brands.
Serenay Sarıkaya served as a brand ambassador for Mavi Jeans, participating in advertising campaigns, including new collection capsules and shoots alongside models like Francisco Lachowski and Barbara Palvin. She signed a two-year contract and reportedly earned 32 million TL from a new collection shoot.
Bvlgari announced Serenay Sarıkaya as their first brand ambassador in Turkey. She was featured in their advertising campaigns, including an Architectural Digest spread where she wore Bvlgari jewelry, and signed a deal in 2021.
From 2017 to 2018, Serenay Sarıkaya was the brand ambassador for Head & Shoulders, participating in various campaigns and awareness projects.
In 2014, Serenay Sarıkaya appeared in an Elidor (Sunsilk) commercial alongside her "Medcezir" co-star Hazar Ergüçlü.
Serenay Sarıkaya was born on July 1, 1992, in Ankara, Turkey. Her acting career began at a young age, with minor roles in films such as “Saskin” (2006) and “Plajda” (2008) when she was fourteen. Her first leading role came in 2008 with the fantasy children’s series “Peri Masali.” She gained international recognition for her performance as Sofia in the crime comedy series “Adanali” (2008-2010), a role that showcased her ability to portray characters with distinct accents. Sarıkaya continued to develop her acting skills in various television projects, including “Limon Agaci” and “Lale Devri,” before achieving significant acclaim for “Medcezir,” a Turkish adaptation of “The O.C.”
Her career progressed with notable roles in both film and television. In 2013, she starred in “Behzat Ç. Ankara Yanıyor” and from 2013 to 2015, she led the series “Medcezir” as Mira Beylice. Another milestone was her leading role as Duru Durulay in the critically acclaimed internet series “Fi” (2017-2018), which was among Turkey’s first major online streaming productions. Beyond the screen, Sarıkaya made her theatrical debut in 2019, performing in “Alice Müzikali,” a musical adaptation of “Alice in Wonderland,” for which she received positive feedback and several awards. Her recent work includes leading roles in the TV series “Shahmaran” (2023-2024), “The Family” (2023-2024), and “Thank You, Next” (2024-2025).
In addition to her acting achievements, Sarıkaya has a background in modeling and beauty pageants. At the age of fifteen, she received a special jury award at the European Youth Beauty Competition. She later became the first runner-up at Miss Turkey 2010. Her public profile has led to collaborations with numerous brands, making her a sought-after brand ambassador. In 2014, GQ Turkey recognized her as Woman of the Year. Her consistent work across different mediums and her ability to adapt to diverse roles have solidified her position in the Turkish entertainment industry, earning her multiple accolades, including two Golden Butterfly Awards.
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