Sergey Lazarev | Booking Agent | Talent Roster | MN2S

HomeBookingsTalent

Sergey Lazarev

Sergey Lazarev is a Russian singer, dancer, actor, and television presenter, widely recognized for his successful music career and theatrical performances.

Book Sergey Lazarev
Request Video
6.4M
Audience Reach

Past Works

Timati

Lazarev collaborated with artist Timati and made a video of the song 'Lazerboy'.

BRAND PARTNERSHIPS

Sony Music Entertainment

In 2010 Sergey signed a record contract with Sony Music Entertainment.

BRAND PARTNERSHIPS

Poodle-Strudel

Away from the spotlight, Sergey adopted his beautiful dog Daisy from an animal shelter in 2012. Daisy inspired him to create a small business called Poodle-Strudel and since 2015, the company has created healthy treats such as cakes and pastries for cats and dogs. A new flagship store was opened in Moscow in 2017.

BRAND PARTNERSHIPS

Line of Life Foundation

Sergey has also been actively involved in various charity events and welfare projects, cooperating with the Line of Life Foundation helping children with dangerous diseases that require high-tech medical care. His charity concerts in Moscow have raised money for expensive heart surgeries to be performed on many children.

BRAND PARTNERSHIPS

Joined Lokteus Children Choir (before age 10)

MILESTONE

Received first musical award (age 14)

MILESTONE
age 12, 1995

Joined child group Neposedi

MILESTONE
1996

Won Bravo Bravissimo contest in Italy

MILESTONE
1996

Sang with the president orchestra led by P. Ovsyannikov

MILESTONE
2000

Entered Moscow's Mkhat Theatre School

MILESTONE
2004

Graduated from Mkhat Theatre School

MILESTONE
2003

Graduated from school-studio MAAT with honors

MILESTONE

Played main parts in Pushkinski Theatre's productions of Romeo and Juliet and Karamazov (as a student)

MILESTONE

Nominated for a "Seagull" dramatic debut award for "Best Love Scene" (for Romeo and Juliet)

MILESTONE
2000

Formed Russian pop duo Smash!!

MILESTONE
early 2002

Released first video clip for "Should Have Loved You More"

MILESTONE
August 2002

Won 'New Wave' contest in Yurmal

MILESTONE
October 2002

Released first single "Belle"

MILESTONE

"Belle" topped MTV Russia's chart for 6 months and entered top 20 clips of past five years

MILESTONE
February 2003

Released debut album "Freeway"

MILESTONE

"Freeway" sold over a million discs in Russia and CIS nations

MILESTONE
throughout 2003

Toured Russia

MILESTONE
2004

Released "Freeway" in East Asian countries

MILESTONE
May 2004

Recorded "Obsession" with Italian band Earphones

MILESTONE
2004

"Obsession" topped hit parades and became top summer hit

MILESTONE
2004

Received MTV Russian Music Awards as pop-project of the year

MILESTONE
2004

Received Soundtrack award as band of the year

MILESTONE
December 1, 2004

Released second album "2Nite"

MILESTONE
one week after "2Nite" release, 2004

Smash!! band split up

MILESTONE
2005

Returned to theatre scene

MILESTONE
2005

Part in "Lend Me A Tenor" brought five professional theater awards

MILESTONE
November 2005

Released solo debut "Don't Be Fake"

MILESTONE

"Don't Be Fake" sold over 300,000 copies in Russia

MILESTONE
May 2006

Received Russia's national Music TV Channel's MUZ TV award as Best New Act

MILESTONE

Fourth single "Fake" released to clubs in UK (July 30, debuting at #28 on commercial club chart)

MILESTONE
2006

"Just Because You Walk Away" peaked at #1 for many weeks, staying on charts for over six months, reaching #2 in annual airplay chart

MILESTONE
2006

Performed "Just Because You Walk Away" at MTV Russia Awards

MILESTONE
2006

Re-issued "Don't Be Fake" with bonus tracks due to single popularity

MILESTONE
2007

Released album "TV Show"

MILESTONE
2007

Lead single "Vspominay" video shot in Moscow

MILESTONE
2007

English version "Everytime" released with video

MILESTONE
2007

Cover of "Shattered Dreams" released

MILESTONE
2007

Won "Circus of the Stars"

MILESTONE
2007

Finished second in Russian version of "Dancing on Ice"

MILESTONE
2007

Performed "Earth Song" at New Wave festival

MILESTONE
2016

Runner-up for Russia at Eurovision Song Contest

MILESTONE
2019

Runner-up for Russia at Eurovision Song Contest

MILESTONE

About

Sergey Lazarev’s career in entertainment began at a young age in Moscow. From six to nine years old, he trained in artistic gymnastics. Before the age of ten, he started singing in the Lokteus Children Choir and subsequently joined the child group Neposedi, known for nurturing future music talents such as Yuliya Volkova and Lena Katina of t.A.T.u. By 14, he had already received his first music award and won several children’s song contests. In 1996, he secured first prize at the Bravo Bravissimo contest in Italy and performed with the presidential orchestra. These early experiences provided a foundation for his future in both music and acting.

Lazarev further developed his performance skills by attending Moscow’s Mkhat Theatre School, graduating in 2004 as a professional actor. During his studies at the school-studio MAAT, from which he graduated with honors in 2003, he took on leading roles in Pushkinski Theatre productions. His portrayal of Romeo in “Romeo and Juliet” earned him a “Seagull” dramatic debut award nomination for Best Love Scene. His music career gained significant momentum in 2000 when he co-founded the Russian pop duo Smash!! with Vlad Topalov. The duo achieved success with their first video, “Should Have Loved You More,” in early 2002, followed by winning the ‘New Wave’ contest and releasing their debut single “Belle,” which topped MTV Russia’s charts.

The duo’s debut album, “Freeway,” released in February 2003, sold over a million copies across Russia and other CIS nations. Smash!! toured extensively in 2003 and expanded their reach to East Asian countries in 2004. They collaborated with Italian band Earphones on “Obsession,” which became a summer hit in 2004. After releasing their second album, “2Nite,” in December 2004, the band disbanded, allowing Lazarev to pursue a solo career. His solo debut, “Don’t Be Fake,” released in November 2005, sold over 300,000 copies in Russia and spawned several successful singles, including “Just Because You Walk Away,” which topped charts for weeks. He continued his solo success with the album “TV Show” in 2007, and later represented Russia in the Eurovision Song Contest in 2016 and 2019, securing third place both times.

Read more

Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

See all
Vanessa NakatexGiving Black Conference+Event Speaker - North America

Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote

1 week ago
Dominique Wilkins Joins Joe Hollywood’s WhatNot Show for Sports Memorabilia Livestream

Dominique Wilkins Joins Joe Hollywood’s WhatNot Show for Sports Memorabilia Livestream

2 weeks ago
Lasgo Set to Bring 2000s Dance Nostalgia to Bombaland’s Golden Era Festival

Lasgo Set to Bring 2000s Dance Nostalgia to Bombaland’s Golden Era Festival

2 weeks ago
See all

Frequently asked questions ABOUT BOOKING Sergey Lazarev

What types of brand work does Sergey Lazarev do?

What influences pricing for brand deals?

What information do you need for a proposal?

Can Sergey Lazarev create custom content for our campaign?

Does Sergey Lazarev do voiceovers or on-camera work?

Can Sergey Lazarev also participate in other types of events or campaigns?

close-notification

HAVE MORE QUESTIONS?


Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.

NEXT
BACK

Atleast one genre is required

NEXT
BACK
STEP 01 of 03