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United States Chloe Clem, known as 'Side Eye Chloe,' captured global attention as a viral internet meme, leading to brand partnerships and television appearances.
Chloe's family received multiple sponsorships and made deals with corporate giants like Google Pixel, including funding for trips to Brazil.
The 'Side Eyeing Chloe' image was sold as a non-fungible token (NFT) for 25 Ether, approximately $74,000, to 3F Music, a music production company based in Dubai.
Chloe Clem was born on November 30, 2010, in Utah. Her rise to internet fame began in 2013 at the age of two, when a screenshot from a family YouTube video, “Lily’s Disneyland Surprise….AGAIN!,” went viral. The image, capturing Chloe’s unimpressed expression in contrast to her sister Lily’s joyous reaction, quickly became known as the “Side Eyeing Chloe” meme. This meme was widely adopted across platforms like Tumblr and Twitter, signifying skepticism and judgment, and led to significant online recognition for Chloe and her family.
The global popularity of the “Side Eyeing Chloe” meme brought various opportunities. In 2017, Chloe and her family visited Brazil, a trip funded by Google, where Chloe was recognized extensively and featured on billboards in São Paulo. This international visibility underscored her widespread appeal. The family capitalized on this fame, establishing a YouTube channel to document their daily lives, which attracted substantial viewership and approximately 300,000 subscribers. Chloe also appeared in an episode of BuzzFeed’s “I Accidentally Became A Meme” in 2019, discussing the impact of her viral image.
Over the years, Chloe’s viral status also led to commercial ventures. In 2021, the iconic “Side Eyeing Chloe” image was sold as a non-fungible token (NFT) for approximately $74,000. This financial gain provided stability for her family, assisting with living expenses, education savings, and career development for her father. Chloe’s mother, Katie Clem, managed these opportunities, ensuring the family benefited from the unexpected fame while also reflecting on the implications of early online exposure for her children. Chloe herself, now a teenager, expresses pride in her meme status and an interest in continuing to create social media content.
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