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Terence Crawford has consistently showcased exceptional boxing prowess, securing undisputed world championships across light welterweight, welterweight, and super middleweight divisions.
P11 Group brokered an official sponsorship for Crown Coins Casino with Terence “Bud” Crawford, preceding his fight against Canelo Alvarez. Crawford also joined Crown Coins Casino as a brand ambassador, engaging fans with games, rewards, and sweepstakes.
Terence Crawford's endorsements include a sponsorship with Prime Hydration, which began in May 2024, expanding his partnerships into various categories.
Terence Crawford’s endorsement portfolio includes a sponsorship with SNAC System, commencing in May 2024. These partnerships span a variety of product categories.
Premium hemp CBD brand Populum announced a partnership with Terence Crawford to introduce hemp CBD products to the boxing community.
Terence Crawford has collaborated with Off-White™ for bespoke fight-night outfits, making boxing fashionable. Everlast and Off-White also debuted a custom fight kit for Terence Crawford's undisputed world title showdown with Saúl “Canelo” Álvarez.
KYN Capital Group partnered with PXLBRD and Terence Crawford to launch his exclusive NFT collection.
In May 2017, Terence Crawford signed a deal with sports equipment brand Everlast. Everlast and Off-White also debuted a custom fight kit for Terence Crawford's undisputed world title showdown with Saúl “Canelo” Álvarez.
Terence Allan Crawford, born on September 28, 1987, in Omaha, Nebraska, navigated a challenging youth in a high-crime area. He found a pathway to success through boxing at the C.W. Boxing Club, mentored by Midge Minor, who became a significant father figure. Crawford’s amateur career involved 70 official bouts, where he defeated future world champions Mikey Garcia and Danny Garcia. He notably won gold at the 2006 National PAL Championships and the 2006 Blue & Gold National Championships, establishing himself as a top amateur talent before making his professional debut.
Crawford embarked on his professional journey as a lightweight on March 14, 2008, quickly building an undefeated record. A turning point came in March 2014 when he traveled to Scotland to face Ricky Burns, winning his first world championship, the WBO lightweight title, and becoming the first Nebraska native in a century to achieve this feat. Demonstrating adaptability and strategic career progression, he moved up to light welterweight in 2015, securing the vacant WBO light welterweight title. His career peaked significantly on August 19, 2017, when he unified all four major light welterweight titles by defeating Julius Indongo, becoming the division’s first undisputed champion since 2004.
Continuing his ascent, Crawford moved into the welterweight division, capturing the WBO title in June 2018. A defining moment arrived on July 29, 2023, with a decisive victory over Errol Spence Jr., making him the undisputed welterweight champion, the first male boxer in the four-belt era to achieve undisputed status in two weight divisions. In 2024, he became a quadruple champion by winning the WBA super welterweight title against Israil Madrimov. Most recently, in September 2025, Crawford defeated Canelo Álvarez to claim the undisputed super middleweight championship, cementing his legacy as one of an elite group of boxers to win world championships in five divisions and the first male boxer in history to capture the undisputed championship in three divisions.
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