Thalía, a Mexican singer, songwriter, actress, and entrepreneur, has established herself as a globally recognized artist and businesswoman.
ABG joined forces with Thalía to develop and globally expand her brand, pursuing strategic collaborations and long-term partnerships.
Thalía Sodi partnered with AFM for a brand-new campaign, including the launch of Avocado Nation Studios.
Spectrum Brands, Inc. partnered with Thalía Sodi to launch the 'Smarter Technology. Better Beauty.' campaign.
Hershey Foods announced a multi-year partnership with Thalía, including sponsorship of her U.S. tour, a Spanish-language advertising campaign, and consumer and retail promotions.
Thalía signed an exclusive deal with Macy's for her own fashion brand, described as the biggest private-brand launch in the company's history.
Ariadna Thalía Sodi Miranda, born on August 26, 1971, in Mexico City, began her career in entertainment at a young age. She first appeared in a TV commercial at age one and later took ballet and piano classes. By 1981, at nine years old, she joined the children’s group Pac Man, later renamed Din-Din, which recorded four studio albums. In 1984, after Din-Din disbanded, Thalía participated as a solo artist in music festivals and performed in the musical “Vaselina,” a child version of “Grease,” where she secured the lead role of Sandy Dee, performing in 500 shows alongside the band Timbiriche. She joined Timbiriche in 1986 and recorded four studio albums with them before departing in 1989 to pursue a solo career, also making her TV acting debut during this period.
Her solo music career began in 1990 with her self-titled album, “Thalía.” She released subsequent albums, “Mundo de cristal” (1991) and “Love” (1992), with “Love” achieving commercial success in Latin America and reaching number 15 on Billboard’s Latin Pop Albums chart. Thalía’s international breakout began in 1994, marked by her contract with EMI and the release of “En éxtasis” (1995), which included the hit single “Piel morena.” This album achieved gold, platinum, or multi-platinum status in over 20 countries. She further solidified her global presence with “Amor a la mexicana” (1997), which saw its title track become a number one hit in 14 countries, expanding her music’s reach to Europe and Asia. Her acting career also flourished through a series of successful telenovelas, including “María Mercedes,” “Marimar,” and “María la del barrio,” which were broadcast in over 180 countries and earned her the title “Queen of Telenovelas.”
Beyond entertainment, Thalía diversified into business endeavors, launching a women’s underwear line in 1993 and subsequently partnering with Kmart in 2002 for a clothing collection. In 2015, she signed an exclusive deal with Macy’s for her “Thalia Sodi” collection, described as the largest private-brand launch in the company’s history. She also ventured into eyewear with “Thalía Eyewear Collection” in 2003, generating over $100 million in sales by 2007. Her other ventures include a magazine, a chocolate and candy brand with Hershey’s, and authoring four books, including her memoir “Growing Stronger.” In recognition of her multifaceted career, she received a star on the Hollywood Walk of Fame on December 5, 2013. Throughout her career, Thalía has sold over 25 million records worldwide, making her one of the best-selling Latin music artists.
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