Tim Hoelter, a visionary leader with a remarkable 30-year career at Harley-Davidson, played a pivotal role in transforming the iconic company into an American success story. A graduate of Harvard Law School, Hoelter began his journey with a premier Milwaukee law firm representing AMF Incorporated, Harley-Davidson’s parent company. His expertise in legal matters, marketing campaigns, contracts, and regulatory affairs quickly made him Harley-Davidson’s trusted legal counsel.

Ascending to the position of General Counsel and later Vice President of Government Affairs, Hoelter became one of thirteen executives who orchestrated a successful leveraged buyout of the company in 1981. Faced with significant challenges during a severe economic downturn, Hoelter led the charge to rescue Harley-Davidson from bankruptcy. His strategic efforts not only cleared the company’s debt but also revitalized the brand image and positioned it as a formidable competitor against rising Japanese counterparts.

Among Hoelter’s notable achievements are managing the IPO, launching Harley-Davidson’s trademark licensing program, and expanding into markets such as India, Vietnam, and Taiwan. His enduring legacy is honored at the Harley-Davidson Museum in Milwaukee, Wisconsin.

An avid motorcyclist, Hoelter’s influence extends beyond the corporate realm. He served as the President of the International Motorcycle Manufacturers Association for three terms, acted as a trustee of the American Motorcyclist Association, and received the Lifetime Achievement Award from the Motorcycle Riders Foundation. Currently serving as the President of the Board of Harbor Commissioners for the City of Milwaukee, Hoelter continues to exemplify resilience and leadership. A captivating keynote speaker, he shares insights and keys to success that resonate with entrepreneurs and leadership groups alike, drawing inspiration from his extraordinary journey with Harley-Davidson.