Tony Chapman

Tony Chapman’s career in marketing began with early ventures in sales and promotion. In 1982, he co-founded Communiqué, a corporate communications agency. Communiqué focused on internal communications, elevating industry standards and introducing strategic thinking to the sector. The agency also pioneered ‘Off the Shelf,’ a system allowing clients to rent customizable multi-image slide shows, which made them market leaders in three years, expanding to Europe and Asia.

After selling Communiqué, Tony Chapman founded Capital C in 1992. Initially a promotions agency, Capital C evolved beyond traditional marketing to focus on ‘me’ marketing, emphasizing interaction, engagement, and dialogue with individual consumers. Under his leadership, Capital C produced magazines, animated television specials, and retail programs, while also developing branding, packaging, and consumer insights. In 2006, Capital C received Marketing magazine’s Agency of the Year award, marking the first time a non-mass agency achieved this recognition. The agency garnered over 50 Best of Show or Gold Awards in national and global competitions within four years. A notable achievement for Capital C was the 2007 ‘Bride Has Massive Hair Wig Out’ video, which was produced for $3,000, became a viral sensation with over 12 million views, and was discussed on major American TV networks.

Tony Chapman is recognized for his contributions to the marketing industry, including his induction into Canada’s Marketing Hall of Legends in 2008 as one of its youngest members. He has since become a public speaker on topics such as consumerism and marketing trends, contributing to national radio and television, and featuring in documentaries for BBC and CBC. He has also authored articles for mainstream press and is completing a book titled “How we wigged out the world in seven days.” Chapman also serves on public and non-profit boards and is a member of the Young Presidents’ Organization. He has sold his business interests to focus on speaking and media engagements, delivering keynote events globally. His work consistently earns high ratings from audiences for its relevance and engaging nature.