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United States Travis Rice is a globally recognized professional snowboarder and visionary whose career has transitioned into film production, brand ambassadorship, and entrepreneurial ventures in the action sports industry.
Travis Rice is an entrepreneur and owner of the Natural Selection Snowboard Series. He sought ways to amplify his personal brand by launching new business ventures, partnering with Zero Point Partners.
YETI Ambassador Travis Rice has gained legendary status, first in competitive snowboarding, then quickly moving into backcountry, big-mountain freeriding.
Travis Rice, along with Julian Carr, joined Spot as advisors to promote short-term injury insurance for skiers, snowboarders, and mountain bikers.
Travis Rice recognized Big Sky Partner's previous success with innovative action sports ventures like the Kelly Slater Wave Company, along with Schwab's passion, leading to their support of the Natural Selection Tour.
Travis Rice shared his appreciation for a collaboration between Union Binding Company and Burton.
One of Travis Rice's primary sponsors, noted as 'Lib Technologies Snowboards'.
One of Travis Rice's sponsors, noted as 'Bluebird wax'.
One of Travis Rice's sponsors, noted as 'Quiksilver'.
One of Travis Rice's sponsors, noted as 'DC Shoes'.
One of Travis Rice's sponsors, noted as 'Red Bull'. Also partnered on projects like 'The Art of Collaboration' and Red Bull Supernatural.
One of Travis Rice's sponsors, noted as 'Grenade Gloves'.
One of Travis Rice's sponsors, noted as 'Jack's Garage'.
Arc'teryx was confirmed as the outerwear sponsor for The Natural Selection Tour, co-founded by Travis Rice.
Travis Rice bought a substantial number of shares in Skullcandy, a publicly traded company.
Travis Rice's business venture, Sendy, is an online marketplace enabling community members to buy, sell and rent adventure gear.
Travis Rice was born on October 9, 1982, in Jackson Hole, Wyoming. Raised near Jackson Hole Mountain Resort, where his father was a member of the Ski Patrol, Travis initially engaged with skiing before embracing snowboarding. His professional journey began in 2001. At 18, without a sponsor, he gained significant recognition at Snowboarder magazine’s “Superpark” contest at Mammoth Mountain. Here, he executed a backside rodeo across a 117-foot gap jump, an achievement that led to an immediate offer from Absinthe Films producer Justin Hostynek to feature him in their upcoming film, “Transcendence”. This marked a pivotal moment, launching his career in both competitive snowboarding and film.
Throughout his career, Travis has consistently pushed the boundaries of snowboarding. He has filmed numerous video parts featuring challenging maneuvers, such as a switch 540 over Chad’s Gap in Utah, a 120-foot backcountry gap jump. His competitive achievements include multiple US Open victories, an X-Games gold medal, and an Icer Air gold, where he was the first to land a double rodeo 1080 in competition. In 2008, he co-produced and starred in the snowboarding film “That’s It That’s All,” which included the first-ever double cork 1260 and earned him multiple Transworld Magazine Rider’s Poll awards. The subsequent film, “The Art of Flight” (2011), further solidified his status, leading to additional Rider of the Year awards from TransWorld and Snowboarder Magazine in 2012.
Demonstrating entrepreneurial spirit, Travis conceptualized and launched the Natural Selection Snowboard Series and co-founded ventures like Sendy, an online marketplace for adventure equipment. He has also engaged in significant brand partnerships, including long-standing relationships with Lib Technologies Snowboards, Quiksilver, Red Bull, and YETI. His contributions have earned him a place among the most influential snowboarders of the last two decades, recognized by Snowboarder magazine, and affirmed by Red Bull as the best contemporary snowboarder in the world in 2013.
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