Twin Toys is a family friendly, entertaining Nerf channel that has racked up an incredible 4.4 million subscribers and more than 1.7 billion views on YouTube. The immensely popular channel stars twins Liam and Eli along with younger brother Camden as they engage in friendly-family nerf wars. The famous family create plenty of educational, entertaining, engaging and emotional content for everyone, from fun games, challenges and skits to family races. Dad Aaron, his wife Katie and their young sons average more than 50 million YouTube views each month, delivering huge view counts on their brand deals.

The Twin Toys channel was originally launched as a toys review and challenge channel in January 2015, but once the twin’s YouTuber dad began to upload videos of Liam and Eli showing off their Nerf skills the channel’s subscriber count exploded. More uploads then followed with similar content as the kid-orientated storylines became a little more elaborate and the special effects got slightly more advanced. As each upload was posted on a Friday, the view counts soared into the multimillions just days after posting. The success of the channel has also spawned a number of Twin Toys branded spin-off channels too, including Twin Toys Access (focussed on family-friendly life lessons) and Twin Toys Clubhouse, a toy-centric comedy channel.

The success of Twin Toys has meant Aaron and Katie have left their previous jobs to focus on the new business full time, and there are even plans to launch a Twin Toys mobile game.