Urfi Javed is an Indian television actress and media personality known for her roles in various television series and her presence on social media.
Collaboration with The Health Factory for their “#BreadBadloAadatNahi” Campaign to promote healthier bread choices. Urfi Javed was featured wearing 'bread' for an advertisement.
Participated in Meesho's Viral Ice-Truck Fashion Pop-Up campaign.
Associated with Zomato for a campaign.
Collaboration that blended pop culture with cutting-edge tech, aiming to make Meta AI more human and relatable.
Urfi Javed was born on October 15, 1997, in Lucknow, Uttar Pradesh, India. She completed her schooling at City Montessori School, Lucknow, and pursued mass communication at Amity University. Before entering the entertainment industry, Javed worked as an assistant to a fashion designer in Delhi before relocating to Mumbai to further her career. Her early career involved roles in various television serials, providing her with foundational acting experience in the Indian television sector.
Javed gained wider public recognition starting in 2016 with her role as Avni Pant in Sony TV’s “Bade Bhaiyya Ki Dulhania.” She continued to build her acting portfolio with roles such as Chhaya in Star Plus’s “Chandra Nandini” from 2016 to 2017 and Aarti in Star Plus’s “Meri Durga” in 2017. Her career trajectory included appearances in other notable series like “Bepannaah” (2018), where she played Bella Kapoor, and “Yeh Rishta Kya Kehlata Hai” (2020) as Shivani Bhatia. This period established her as a working actress in the competitive Indian television landscape.
A significant turning point in Javed’s career occurred in 2021 when she participated in Voot’s reality show “Bigg Boss OTT 1.” Her appearance on the show brought her increased public attention and led to her becoming known for her unique and distinctive fashion sense. Following “Bigg Boss OTT,” she continued to engage with reality television, appearing in “MTV Splitsvilla X4” in 2022 and winning “The Traitors India” in 2025. In 2024, she made her film debut in “Love Sex Aur Dhokha 2.” Javed’s consistent presence across television, reality shows, and social media has contributed to her status as a notable media personality.
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