Urfi Javed | Booking Agent | Talent Roster | MN2S

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Urfi Javed

Urfi Javed is an Indian television actress and media personality known for her roles in various television series and her presence on social media.

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Past Works

The Health Factory

Collaboration with The Health Factory for their “#BreadBadloAadatNahi” Campaign to promote healthier bread choices. Urfi Javed was featured wearing 'bread' for an advertisement.

BRAND PARTNERSHIPS

Meesho

Participated in Meesho's Viral Ice-Truck Fashion Pop-Up campaign.

BRAND PARTNERSHIPS

Zomato

Associated with Zomato for a campaign.

BRAND PARTNERSHIPS

Meta AI

Collaboration that blended pop culture with cutting-edge tech, aiming to make Meta AI more human and relatable.

BRAND PARTNERSHIPS

Born on October 15, 1997

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Mass communication degree from Amity University

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2016

Debut in "Bade Bhaiyya Ki Dulhania"

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2016–2017

Role as Chhaya in "Chandra Nandini"

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2017

Role as Aarti in "Meri Durga"

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2018

Appearance in "Bepannaah" as Bella Kapoor

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2020

Role as Shivani Bhatia in "Yeh Rishta Kya Kehlata Hai"

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2021

Participation in "Bigg Boss OTT 1"

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2021

Appearance in "Puncch Beat" as Meera

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2022

Female Lead in "Korala Maan Feat. Gurlez Akhtar: Hul Chul" (Music Video)

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2022

Appearance in "MTV Splitsvilla X4"

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2024

Film debut in "Love Sex Aur Dhokha 2"

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2024

Appearance in "India's Got Latent"

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2024

Appearance in "Follow Kar Lo Yaar"

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2025

Winner of "The Traitors India"

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2025

Included in GQ's "35 most influential young Indians" list

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About

Urfi Javed was born on October 15, 1997, in Lucknow, Uttar Pradesh, India. She completed her schooling at City Montessori School, Lucknow, and pursued mass communication at Amity University. Before entering the entertainment industry, Javed worked as an assistant to a fashion designer in Delhi before relocating to Mumbai to further her career. Her early career involved roles in various television serials, providing her with foundational acting experience in the Indian television sector.

Javed gained wider public recognition starting in 2016 with her role as Avni Pant in Sony TV’s “Bade Bhaiyya Ki Dulhania.” She continued to build her acting portfolio with roles such as Chhaya in Star Plus’s “Chandra Nandini” from 2016 to 2017 and Aarti in Star Plus’s “Meri Durga” in 2017. Her career trajectory included appearances in other notable series like “Bepannaah” (2018), where she played Bella Kapoor, and “Yeh Rishta Kya Kehlata Hai” (2020) as Shivani Bhatia. This period established her as a working actress in the competitive Indian television landscape.

A significant turning point in Javed’s career occurred in 2021 when she participated in Voot’s reality show “Bigg Boss OTT 1.” Her appearance on the show brought her increased public attention and led to her becoming known for her unique and distinctive fashion sense. Following “Bigg Boss OTT,” she continued to engage with reality television, appearing in “MTV Splitsvilla X4” in 2022 and winning “The Traitors India” in 2025. In 2024, she made her film debut in “Love Sex Aur Dhokha 2.” Javed’s consistent presence across television, reality shows, and social media has contributed to her status as a notable media personality.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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