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Vijay Amritraj

Vijay Amritraj has transitioned from being a professional tennis player and prominent sports commentator to a notable actor and multimedia production entrepreneur, leveraging his global recognition to bridge entertainment and sports.

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Past Works

Rolex

Rolex has supported Vijay Amritraj since welcoming him to the Rolex Family in sports in 2005. He is an ambassador and the chief sponsor of Wimbledon.

BRAND PARTNERSHIPS

Grover Zampa Vineyards

Vijay Amritraj launched his own fine wine collection with this Indian wine producer.

BRAND PARTNERSHIPS

ESPN

Vijay Amritraj's companies carved out joint ventures and collaborations with ESPN.

BRAND PARTNERSHIPS

News Corp

Vijay Amritraj's companies carved out joint ventures and collaborations with News Corp.

BRAND PARTNERSHIPS

MTV

Vijay Amritraj's companies carved out joint ventures and collaborations with MTV.

BRAND PARTNERSHIPS

SONY

Vijay Amritraj's companies carved out joint ventures and collaborations with SONY.

BRAND PARTNERSHIPS

Walt Disney

Vijay Amritraj's companies carved out joint ventures and collaborations with Walt Disney.

BRAND PARTNERSHIPS

Top tennis player in Asia for 14 straight years

MILESTONE

Won 13 doubles titles with brother Anand Amritraj

MILESTONE
1983

Actor in "Octopussy"

MILESTONE
1986

Actor in "Star Trek IV: The Voyage Home"

MILESTONE

Established First Serve Entertainment (California-based company)

MILESTONE
2014

Launched fine wine collection with Grover Zampa Vineyards

MILESTONE

About

Vijay Amritraj was born on December 14, 1953, in Madras, Madras State, India. Standing at 6’4″ (1.93 m), he became a public figure through his tennis career. For almost two decades, he was recognized as one of the world’s leading tennis players, holding the position of top tennis player in Asia for 14 consecutive years. His career was marked by significant achievements, including 13 doubles titles won alongside his older brother, Anand Amritraj. This period established his reputation in international sports, creating a foundation for his subsequent ventures.

Following his tennis career, Amritraj transitioned into broadcasting, serving as a leading tennis commentator for Fox Sports in the US and STAR-TV in Asia. This role allowed him to maintain a connection with the sport while expanding his media presence. Concurrent with his commentary work, he ventured into the entertainment industry, taking on acting roles in various productions, including appearances in major films such as “Octopussy” (1983) and “Star Trek IV: The Voyage Home” (1986). His acting career also included roles in television series like “What a Country” (1986-1987) and “The Last Precinct” (1986).

Amritraj also established First Serve Entertainment, a California-based multimedia production company. This company became a key player in dealing with Asian-American content and was instrumental in facilitating the entry of major organizations like Disney, Turner, and ESPN into the Indian market. His work as a producer includes projects such as “Nine Deaths of the Ninja” (1985) and “Love You Hamesha” (1999). In addition, he launched his own fine wine collection with Indian wine producer Grover Zampa Vineyards, diversifying his entrepreneurial portfolio beyond sports and entertainment.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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