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Vivianne Miedema

Vivianne Miedema is a highly acclaimed Dutch international footballer, recognized as one of the greatest strikers in women's football for her exceptional goal-scoring ability and playmaking skills.

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Past Works

War Child

Vivianne Miedema became an ambassador for War Child, a charity dedicated to supporting children in war zones.

BRAND PARTNERSHIPS

adidas

Vivianne Miedema participated in a campaign to launch Adidas' most inclusive collection of sports bras, aiming to address the imbalance in representation of women in sports.

BRAND PARTNERSHIPS

Common Goal

Vivianne Miedema joined the Common Goal charity movement, committing 1% of her salary to community organizations that work with young people. She also led Common Goal's emergency response to support victims of Russia's invasion of Ukraine alongside Paulo Dybala.

BRAND PARTNERSHIPS

FIFA

Vivianne Miedema, along with over 100 other women's footballers, urged FIFA to end its partnership with Saudi oil company Aramco due to concerns over human rights violations and sportswashing.

BRAND PARTNERSHIPS
2011

Youngest player in Eredivisie Vrouwen

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2013–14

BeNe League top scorer

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2014–15, 2015–16

Frauen-Bundesliga champion with Bayern Munich

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2016–17

UEFA Women's Champions League top scorer

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2017

Joined Arsenal

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2017–18

FA WSL Cup winner with Arsenal

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2018–19, 2019–20

FA Women's Super League Golden Boot

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2018–19

PFA Women's Players' Player of the Year

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2020

FA WSL all-time record goalscorer

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2020

First player in WSL history to reach 100 goal involvements

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2017

UEFA Women's Championship winner with Netherlands

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2019

FIFA Women's World Cup runner-up with Netherlands

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2019

All-time top scorer for Netherlands women's national football team

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2021

Olympic record for most goals in a single tournament (10 goals at Tokyo 2020)

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2021

BBC Women's Footballer of the Year

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2024

Joined Manchester City

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2025

100th international goal for the Netherlands

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About

Born on July 15, 1996, in Hoogeveen, Netherlands, Vivianne Miedema began playing football at the age of five, inspired by her father’s involvement in the sport. Her early talent was evident, as she regularly played on boys’ teams and quickly became a prolific goalscorer. At 14, Miedema signed her first professional contract with SC Heerenveen, becoming the youngest player in the Eredivisie Vrouwen, the top Dutch women’s league. She scored 10 goals in 17 games during her debut season and went on to be the top scorer in the 2013–14 BeNe League with an impressive 41 goals in 26 games. This early success set the stage for a remarkable career, drawing international attention to her abilities.

In June 2014, Miedema transitioned to German football, signing a three-year contract with Bayern Munich in the Frauen-Bundesliga. During her tenure, Bayern Munich won back-to-back league titles in 2015 and 2016, with Miedema contributing significantly, including 14 goals in 22 matches during the 2015–16 season. She also distinguished herself as the top scorer in the 2016–17 UEFA Women’s Champions League, despite Bayern’s quarter-final exit. In May 2017, Miedema moved to Arsenal, where she became the FA Women’s Super League’s all-time record goalscorer. She played a pivotal role in Arsenal’s FA WSL title win in the 2018–19 season, scoring 22 goals and earning the PFA Women’s Players’ Player of the Year award. Her time at Arsenal was marked by numerous goal-scoring records, including being the first player to achieve 100 goal involvements in the WSL. She departed from Arsenal in summer 2024 to join Manchester City.

Miedema’s international career with the Netherlands national team has been equally impactful. After breaking goal-scoring records at the youth level, she made her senior debut in 2013 and quickly became an integral part of the squad. She was instrumental in the Netherlands winning the UEFA Women’s Euro 2017, scoring two goals in the final. In 2019, she became the all-time top scorer for the Netherlands women’s national team, surpassing existing records for both men’s and women’s football in the country. Her leadership and offensive prowess were key in leading the Netherlands to the 2019 FIFA Women’s World Cup final. At the Tokyo 2020 Olympics, Miedema set an Olympic record by scoring 10 goals in a single tournament. She maintains an active role in international football, reaching her 100th international goal in July 2025 during the Euro 2025 tournament.

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Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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