WillNE is an English YouTuber and internet personality recognized for his content focusing on internet culture commentary and comedic practical jokes, making him a valuable figure for brands seeking to connect with Gen Z audiences. After producing a video that critiqued the content of grime music channel BGMedia, WillNE gained significant attention in 2016. The video’s viral success led to a rapid increase in his subscriber count, prompting him to leave Loughborough University to pursue YouTube full-time. By December 2017, his main channel surpassed 1 million subscribers, establishing him as a prominent figure among British YouTubers.
He is also an investor in the shoe brand Notwoways. In May 2025, he is slated to co-launch Rodd’s, an iced coffee brand, with James Marriott, marking his continued expansion into consumer product development.