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United Kingdom WillNE is an English YouTuber and internet personality recognized for his content focusing on internet culture commentary and comedic practical jokes, making him a valuable figure for brands seeking to connect with Gen Z audiences.
Founded by UK YouTube creators, Will Lenney (WillNE) and James Marriott, whose content has built a significant and loyal Gen Z audience. They launched an iced coffee brand called Rodd's, offering three dairy-free SKUs – Waffle Oat Latte, Oat Latte...
McLaren Formula 1 driver Lando Norris has secured extra investment for his Quadrant entertainment and gaming brand and welcomed top YouTuber Will Lenney as a co-owner in a seven-figure investment round.
Brand partner of Will's.
Brand partner of Will's. In 2023, he worked with the likes of Revolut, Displate, AirUp and Cally.
Brand partner of Will's.
On the back of a great 2023, which saw him work with the likes of Revolut, Displate, AirUp and Cally.
On the back of a great 2023, which saw him work with the likes of Revolut, Displate, AirUp and Cally.
On the back of a great 2023, which saw him work with the likes of Revolut, Displate, AirUp and Cally.
WillNE received a brand deal offer from a fitness company while producing a video where he pretended to be muscular in Instagram photos.
WillNE invested in Streamloots, a startup founded by YouTuber Caspar Lee, in April 2020.
WillNE invested in The Fellas Studios, a production company owned by YouTubers Callum Airey and Joshua Larkin, in July 2023.
WillNE is an investor in Notwoways, a shoe brand owned by Callux.
William Jonathan Lenney, known online as WillNE, was born on March 11, 1996, in Newcastle-upon-Tyne, England. He began his YouTube career in 2012, initially gaining significant attention in 2016 after producing a video that critiqued the content of grime music channel BGMedia. The video’s viral success led to a rapid increase in his subscriber count, prompting him to leave Loughborough University, where he was studying automotive engineering, to pursue YouTube full-time. By December 2017, his main channel surpassed 1 million subscribers, establishing him as a prominent figure among British YouTubers.
Throughout his career, WillNE has become known for his distinctive blend of internet culture commentary and comedic stunts. A notable example involved successfully tricking several media organizations in November 2018 into believing he was a contestant on “I’m a Celebrity…Get Me Out of Here!” This demonstrated his ability to generate significant online buzz and media attention. In 2019, he co-headlined the “This Week On The Internet Live” tour with fellow YouTuber Stephen Tries, which later evolved into a weekly pop culture news show. He also co-founded the collaborative YouTube channel “Eboys” in April 2020 with ImAllexx, James Marriott, and Memeulous, which operated until April 2021.
More recently, WillNE has expanded into entrepreneurial ventures and significant investments. In May 2025, he co-launched Rodd’s, an iced coffee brand, with James Marriott. He has also made strategic investments in companies such as Streamloots (2020), The Fellas Studios (2023), and notably became a co-owner and investor in Quadrant Esports in January 2024, an entertainment and gaming brand founded by Formula One driver Lando Norris. Additionally, he is an investor in the shoe brand Notwoways. WillNE has also actively participated in charity events, including the Alan Shearer Foundation five-a-side football tournament and several Sidemen charity football matches, scoring a goal in the 2022 match, showcasing his commitment to philanthropic efforts.
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