Yasmina Chalhoub

Yasmina Chalhoub established her professional foundation at Oracle, where she managed North American field marketing campaigns across developer, security, and application development sectors. During her tenure, she also organized successful East Coast Cloud Day roadshows. Demonstrating early leadership, Chalhoub served as President of Oracle Austin Toastmasters from July 2014 to June 2015 and received significant internal recognition, including multiple MVP awards in Q2FY15, Q3FY15, and Q4FY15, alongside Early Achiever Awards in Q3FY14 and Q4FY14. Driven by a desire for B2C expertise, she launched her influential lifestyle blog, ‘Dress Well Travel Often,’ in June 2016, focusing on content creation, SEO, PR partnerships, social media marketing, and retail analytics.

Following her MBA, Chalhoub joined Signet Jewelers, parent company to renowned brands such as Jared, Kay, and Zales, where she specialized in marketing innovation and strategy for jewelry services, while continuing to evolve her blog to cover home decor and graduate student experiences. Currently, Yasmina Chalhoub serves as Head of Marketing and Creative Director at Mossflower Press, where she applies her comprehensive expertise in digital marketing, corporate strategy, influencer marketing, digital media, and content creation. Her versatile skill set also encompasses field marketing, public speaking, brand management, event planning, public relations, and social media content management. Beyond her corporate and entrepreneurial endeavors, Chalhoub has cultivated a strong record of leadership and community engagement.

She served as Vice President of Texas Lassos Alumni and contributed her time to various causes as Secretary for Living for Zachary, a Community Volunteer for the City of Plano, and a Texas Lasso Volunteer for organizations including the Down Syndrome Association of Central Texas (DSACT), Austin Pets Alive!, and Divine Canines. Her professional development is underscored by certifications in Master Composter (2017), Toastmasters International Officer Training (2014), CPR & AED (2011), and Zumba Basics I (2011).