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Malaysia Yuna has transitioned from a viral online music sensation to an internationally recognized singer-songwriter, accumulating multi-platinum certifications and collaborating with global artists.
Yuna partnered with Danish footwear brand ECCO for their 'Icons that Last' campaign, serving as an exclusive brand ambassador for their presence in Malaysia and Singapore. This collaboration highlights ECCO's commitment to durability and style.
In December 2024 (as per source), Yuna became the exclusive brand ambassador for the Malaysian skincare brand Tatagaltier. This partnership underlines her influence in the beauty and lifestyle sectors.
Yuna has partnered with the Malaysian luxury fashion brand Bonia, with this collaboration commencing in March 2025 (as per source). The partnership showcases her alignment with prominent fashion and accessory labels.
Beginning in January 2020 through to 2025, Yuna collaborated with the American luxury fashion company Coach. This endorsement reflects her appeal to international high-end brands.
Malaysia Airlines engaged Yuna as a social media ambassador for their '#flyinghigh' campaign. She expressed faith in the brand to her 1.2 million followers, reassuring the public during a critical time for the airline.
Yuna recorded a cover of 'Strawberry Letter 23' by Shuggie Otis for a commercial featuring Ukrainian-Canadian model Daria Werbowy for the Swedish fashion retailer H&M, which aired in March 2015.
Yuna was featured in the Malaysian version of the KakaoTalk advertisement, released in Malay, English, and Chinese languages, promoting the messaging application.
Yunalis binti Mat Zara’ai, known professionally as Yuna, was born on November 14, 1986, in Alor Setar, Kedah, Malaysia. Her early life included residences in Perlis and Selangor, and she began writing songs at age 14. She taught herself guitar and started performing in acoustic shows in 2006 while attending law school at Universiti Teknologi MARA. In 2009, she graduated with a Bachelor of Legal Studies (Hons.) degree. Her musical journey initially gained traction through Myspace, where her music garnered over one million plays, attracting the attention of an indie-pop label/management company. In February 2011, she signed with Fader Label, leading to her debut US EP, ‘Decorate’.
Her career progressed with significant milestones, including the release of “Live Your Life” in 2012, produced by Pharrell Williams. This led to her self-titled full-length debut album that year, which charted at No. 23 on the Pop chart and No. 86 on the Top 100 Albums on iTunes, and No. 23 on Billboard’s Heatseekers Chart. Yuna’s sophomore international album, ‘Nocturnal’, was released in 2013, followed by ‘Chapters’ in 2016. ‘Chapters’ was recognized by Billboard as one of the top 10 Best R&B Albums of 2016 and by Rolling Stone in its Top 20. In 2017, she became the first Asian artist to be nominated for a BET Award for her duet, “Crush,” with Usher. By December 2018, Yuna’s music had accumulated 36 million streams on Spotify.
In 2019, Yuna received her first RIAA certification when “Crush” achieved Gold status, selling 500,000 copies. She also made her directorial debut for music videos, showcasing a new dimension to her creative work. Her fourth international album, ‘Rouge’, released in July 2019, continued to blend pop and R&B. Her career demonstrates consistent artistic output and a strategic approach to international market penetration, maintaining her identity while adapting to global collaborations and industry demands. She continues to release music, with her fifth international album, ‘Y5’, announced for release in five installments starting in 2022.
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