Zoe Sugg

Zoe Sugg, better known by her internet handle Zoella, is one of the most successful influencers in the world, with 11 million subscribers on YouTube.

Sugg launched her blog back in 2009, while working various jobs in interior design and retail. She quickly realised she has a passion and a flair for content creation, rapidly growing the page and being named as one of Britain’s Most Influential Tweeters by the Sunday Telegraph in 2013. The following year she launched her own beauty line, Zoella Beauty which was one of the biggest launches of the year and has since launched her own lines of perfume, homewares and cosmetics. Sugg has also released several books including the Girl Online series, Cordially Invited and The Magpie Society. She’s also appeared on television shows such as Loose Women and This Morning, podcast Happy Place, and was named Choice Web Star at the 2015 Teen Choice Awards. More recently, Sugg has launched her merchandise line Sugg Life, and has expanded her operation to include a whole team working on the Zoella brand from their office in Brighton. Her brand has expanded from a one woman team to a complete lifestyle offering with a focus on looking good while feeling great on the inside.

Most recently, Sugg has become a mother and has been sharing updates on her family life and experiences as a mother. Her most recent book The Magpie Society: Two For Joy is due for release in 2021 and she continues to work on new brand collaborations and projects.