Zoe Sugg

Zoe Sugg, known online as Zoella, revolutionized digital content creation after launching her highly influential ‘Zoella’ blog and YouTube channel in 2009. Quickly amassing millions of followers for her fashion, beauty, and lifestyle content, Sugg was recognized as one of ‘Britain’s most influential Tweeters’ by The Telegraph in 2013. Her significant engagement beyond entertainment led to her appointment as the first ‘digital ambassador’ for Mind, a mental health charity, in 2014. Diversifying her brand, Sugg launched Zoella Beauty, a successful line of bath and beauty products, in September 2014.

Her debut novel, ‘Girl Online,’ published in November 2014, shattered records for a first-time novelist, selling an unprecedented 78,109 copies in its inaugural week. That same year, she featured in a YouTube UK advertising campaign and contributed to the Band Aid 30 charity single ‘Do They Know It’s Christmas?’. Building on her literary success, Sugg released two sequels to her bestselling novel: ‘Girl Online: On Tour’ in October 2015 and ‘Girl Online: Going Solo’ in November 2016. Demonstrating her diverse appeal, she appeared on ‘The Great British Bake Off’ for Comic Relief in 2015.

Expanding her literary portfolio, Sugg co-authored ‘The Magpie Society’ duology with Amy McCulloch, releasing ‘The Magpie Society: One for Sorrow’ in October 2020 and ‘The Magpie Society: Two for Joy’ in 2021. Throughout her career, Sugg has been a recipient of numerous accolades, including the Cosmopolitan Blog Award and multiple Radio 1 Teen Awards for ‘Best British Vlogger,’ underscoring her consistent influence across digital platforms and traditional media.