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United Kingdom Zoe Sugg, known online as Zoella, transitioned from an apprentice at an interior design company to a renowned media personality, entrepreneur, and author, accumulating millions of followers and best-selling books.
Collection Cosmetics partnered with Zoe Sugg on a nostalgic-style campaign to promote its new Lasting Perfection Ultra Cover Concealer.
Sugg launched a range of beauty products under the brand name Zoella Beauty in September 2014. These products were developed and manufactured by SLG Allstars Ltd.
Zoe Sugg has endorsed Carrie Elizabeth Jewellery.
Zoe Sugg has endorsed Comfort.
Zoe Sugg has endorsed Marks & Spencer Food.
#IAMWHOLE partnered with Zoe Sugg and LUSH to raise awareness and funds for grassroots mental health charities, including a Digital Detox Day.
LUSH partnered with Zoe Sugg and #IAMWHOLE to raise awareness and funds for grassroots mental health charities, including a Digital Detox Day.
Zoe Sugg recently partnered with Liz Earle Beauty Co. in an influencer advertisement.
In April 2019, Sugg announced Filmm, a mobile photography app that she co-developed with Elsie Larson and Emma Chapman.
Zoe Sugg works on the Template editing app as part of her personal brand projects.
Zoella has a collaboration history with Superdrug.
Zoella has a collaboration history with Boots.
Zoella has a collaboration history with Asos.
Zoella has a collaboration history with Primark.
In August 2020, Sugg collaborated on a homeware range with Etsy, featuring products co-curated by herself and independent Etsy sellers.
In February 2019, it was announced that Sugg had worked on a limited edition makeup range with ColourPop Cosmetics, based on 70s fashion.
Zoë Elizabeth Sugg was born on March 28, 1990, in Lacock, Wiltshire. She attended The Corsham School, completing A-levels in art, photography, and textiles. Sugg did not pursue university education, partly due to anxiety. Her career began in 2009 while working as an apprentice at an interior design company, when she launched her blog, “Zoella.” This evolved into a YouTube channel later that year, initially focusing on fashion, beauty hauls, and product favorites. Her additional channel, MoreZoella, became dedicated to vlogs offering insights into her daily life. She is affiliated with the Style Haul network and managed by Gleam Futures.
Sugg’s influence grew rapidly. By 2013, she was recognized as one of “Britain’s most influential Tweeters” by The Telegraph. In 2014, she was appointed as the first “digital ambassador” for Mind, a mental health charity, highlighting her engagement beyond entertainment. That same year, she launched Zoella Beauty, a line of bath and beauty products, marking a significant entry into the retail market. Her debut novel, “Girl Online,” published in November 2014, broke sales records for a first-time novelist, selling 78,109 copies in its first week. This was followed by two sequels, “Girl Online: On Tour” (2015) and “Girl Online: Going Solo” (2016).
Her entrepreneurial ventures expanded in 2016 with ‘Sugg Life,’ a merchandise range co-created with her brother, Joe Sugg. In 2018, she released a non-fiction book, “Cordially Invited,” focusing on home entertaining. Further business developments include a limited-edition makeup range with ColourPop Cosmetics in 2019, a mobile photography app called Filmm launched in April 2019, and a homeware collaboration with Etsy in 2020. Her literary career continued with “The Magpie Society” duology, co-authored with Amy McCulloch, with the first book released in 2020. She has received numerous awards, including the Cosmopolitan Blog Award and multiple Radio 1 Teen Awards for “Best British Vlogger.”
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