The power of influence: how social media influencers can boost your brand

In the digital age, one of the most popular career paths to aim for is that of a successful social media influencer. While almost all social media platforms have their own influencers, Instagram is dominating the market.

According to some research, 79% of brands use the photo sharing app for influencer campaigns, ads and collaborations. And 2021 shows no signs of slowing down. With the gaining popularity of the app, the demand for visual content and creativity make it difficult for most to gain recognition, but influencers have mastered the formula of Instagram. Their strong established audience and freedom of expression is what strengthens their presence and makes them the ideal candidate for relevant brands. Whether you’re a small-scale account with a targeted following, or you’re an all-time celebrity with millions of potential outreaches, Instagram offers a huge range of possible influencer campaigns. It’s estimated that in 2020, the influencer market reached a staggering 5 billion dollars in value.

With the addition of Instagram’s newest feature, Instagram Stories, businesses and influencers have maintained and even increased their interaction with brands as it gives accounts more visibility and brand awareness. 73% of marketers voted that Instagram Stories are the most effective format for marketing and getting content through to their audience and say that influencers are more likely to engage with their followers through stories and story replies.