UK DJ Joel Corry teams up with Crazy Auntie Ann and Google Pixel for a social-first campaign that turns a phone feature into a piece of entertainment.
Google Pixel has found an unlikely but perfect solution to one of modern life’s smallest daily irritations: the unwanted phone call. For its new Pixel 11 Pro campaign, the brand turned to two people who already know how to turn everyday chaos into content, DJ and producer Joel Corry and viral creator Crazy Auntie Ann.
A Viral Friendship Becomes A Tech Partnership
Joel Corry and Crazy Auntie Ann did not need an introduction for this campaign. Their online dynamic already existed, built through high-energy TikTok and Instagram clips ranging from kitchen rave-style videos to music-led comedy moments. Ann even joined Joel on stage at Tomorrowland this year, extending their content partnership into live music culture.
@joelcorry Love ya @Crazy Auntie Ann ♬ Dance Dance – Joel Corry
That existing chemistry gives the Google Pixel campaign something most brand tie-ups lack: a believable, pre-loved storyline. Instead of introducing two strangers and hoping for chemistry, the creative simply continues a relationship audiences already follow and enjoy. For a brand entering a crowded social feed, that head start matters enormously.
Turning A Phone Feature Into Entertainment
The campaign spotlights the Pixel 11 Pro’s call-screening capability, built around the line: “The new Google Pixel 11 Pro lets you choose which calls get through… and which don’t.” It is a simple, relatable premise. Everyone has taken a call at the wrong moment, and everyone wishes they had more control over their day.
Rather than explain the feature through a traditional product demo, the campaign hands it to Joel and Ann to dramatise. Their comedic, character-led approach makes a practical software update feel like entertainment rather than advertising, which is exactly the shift brands need to make on platforms where skipping an ad takes half a second.
Why This Casting Works
Joel Corry brings mainstream music credibility. His breakthrough single ‘Sorry’ spent ten weeks in the UK Top 10 in 2019, and ‘Head & Heart’ with MNEK gave him his first UK Number One, spending six weeks at the top of the charts. That chart pedigree, paired with a decade of touring UK and European clubs, gives the campaign genuine music-industry weight.
Crazy Auntie Ann brings something different but equally valuable: creator-economy reach and comedic trust. Her platforms are built on relatability and warmth rather than polish, which is precisely the tone Google Pixel needed to make call-screening feel like a lifestyle upgrade rather than a spec sheet feature.
Together, they cover two audiences at once. Joel pulls in dance and pop fans who follow his music career, while Ann brings a comedy-first, highly engaged social audience. For a smartphone brand trying to reach both music fans and younger, terminally-online consumers, that combined reach is difficult to replicate through either talent alone.
Cross-generational casting is not new. Skincare brands have used this playbook for years, pairing younger creators with older family members or mentors to prove a product works for everyone, not just one age group. Google Pixel applies the same logic here, using two creators who already share a public, comedic relationship rather than an actual family link.
Joel Corry, 37, sits at one end of the generational spectrum. Crazy Auntie Ann, a mental health teacher from Bradford turned viral TikTok star in her sixties, sits at the other. Putting them together in the same campaign tells a simple story: this feature is not built for one type of user.
Humour does the heavy lifting again here. Rather than treating Ann as a token older cameo, the creative leans into the contrast between her warm, chaotic energy and Joel’s more polished, mainstream persona. That comedic pairing is what makes call screening feel like a genuinely useful feature for busy parents and grandparents fielding unknown numbers, not only a spec aimed at twenty-somethings dodging spam.
For Google Pixel, that is the real win. A phone feature has to feel relevant across a wide range of users to justify the marketing spend behind it. Pairing a chart-topping DJ with a comedy creator decades apart in age, and letting the humour come from their contrast, is a low-cost way to signal broad appeal without saying “this feature is for everyone” outright.
A Wider Signal For Brand Marketing
This campaign reflects a broader shift in celebrity brand partnerships. Fewer brands want a single famous face reading a script. Instead, they want existing, believable relationships that already carry an audience’s trust. Pairing a chart-topping DJ with a comedy creator, and building the whole campaign around their real friendship, is a smarter route to authenticity than a one-off celebrity endorsement.
It also shows how far call-screening and AI-powered call management have come as a marketing hook. What began as a niche spam-filtering tool has become one of the most talked-about reasons people choose a Pixel phone, and Google Pixel is now using culture, comedy and generational reach, not just specifications, to sell that story. The Pixel 11 Pro’s real USP is safety: the call-screening feature protects users from scam and spam calls while showing them exactly who’s calling before they pick up. It’s simple enough to work across generations too, giving older users who feel less confident with technology the same peace of mind as younger, more tech-savvy owners.
A Campaign Built On Real Chemistry
MN2S secured Joel Corry for the Google Pixel campaign, connecting the DJ’s mainstream music profile with a brand looking for a genuinely relatable way to explain a smart new feature. The result puts music credibility and social-first comedy in the same frame, giving the Pixel 11 Pro’s call-screening technology a personality it would struggle to find through traditional advertising alone.
Check out the MN2S talent roster to book more artists and creators.