Ally McCoist and Clive Tyldesley team up with Currys

Scottish former footballer Ally McCoist and sports broadcaster Clive Tyldesley were partnered with Currys for a campaign building on the hype surrounding the Euros.

Ally McCoist and Clive Tyldesley have been teamed up with tech retailer Currys by MN2S for a social media campaign promoting LG products. In a series of videos shared to Instagram and TikTok. In the videos, which capitalise on the nationwide buzz surrounding the Euros, a group of 10 football-focused content creators were brought together at London’s Football Academy Dome for a 5-a-side match. What they didn’t expect is that Clive and Ally would be commenting on the match from a secret location, their commentary delivered through LG XBOOM speakers surrounding the pitch. Prompting tons of comments from football fans, the videos have already received thousands of likes across IG and TikTok.