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Brazil Alok has established himself as a globally recognized DJ and record producer, transitioning from early psychedelic trance influences to a prominent figure in house music, known for his philanthropic efforts and innovative performances.
Alok was involved in the creation of Artist Factory, an electronic-music management venture formed in partnership with Audiomix.
Alok signed an exclusive global publishing agreement with Universal Music Publishing Group, expressing pride in aligning with a recognizable brand in the music industry.
Alok joined forces with multi-platinum singer/songwriter Ellie Goulding and British DJ/Producer Sigala for the dance-pop anthem “All by Myself”.
Alok collaborated with John Legend on 'In My Mind' and other projects, which taught him the art of blending different strengths.
ALOK signed a global publishing agreement with BMG.
Alok is an ambassador for the game Free Fire, which has 300 million users, and even has his own character in the game, which is the most popular.
Alok teamed up with Brazil's biggest pop star, Anitta, on a Spanglish house track.
Alok collaborated and remixed with artists like John Legend, Dua Lipa and The Rolling Stones. He also partnered with global pop sensation Dua Lipa for the official remix of her hit single “Physical”.
In 2022, Alok partnered with Brazilian appliance manufacturer WAP to launch WAAW by Alok, an audio-products brand.
Alok Achkar Peres Petrillo, born on August 26, 1991, in Goiânia, Brazil, grew up in a family deeply embedded in the electronic music scene, with both his parents being DJs. This early exposure, alongside his twin brother Bhaskar, laid the foundation for his career. At 12, he and Bhaskar formed the psychedelic trance duo Logica, performing at festivals like Universo Paralello and releasing music through labels such as Vagalume Records. This period, although foundational, eventually led Alok to pursue a solo career, gradually shifting his musical focus towards house music. In 2013, he garnered attention within Brazil’s electronic scene with “We Are Underground,” and by 2015, he founded Up Club Records to release his own music. That same year marked his debut in DJ Magazine’s Top 100 DJs poll.
Alok’s international breakthrough occurred with the 2016 single “Hear Me Now,” a collaboration with Bruno Martini and Zeeba. This track achieved significant commercial success, topping Brazilian charts and entering Spotify’s global top 50, making Alok the first Brazilian artist to surpass 100 million Spotify streams with a single track. Following this, he expanded his business ventures, co-founding Artist Factory in 2017 and launching his own label, Controversia, in 2019, affiliated with Spinnin’ Records. His career also saw significant live performances, including multiple appearances at Tomorrowland festivals and a free concert on Copacabana Beach in Rio de Janeiro in 2023, drawing an estimated one million attendees. Alok has also been recognized for his social work, receiving the Grand Officer rank of the Brazilian Order of Merit of Labour Justice.
More recently, Alok has focused on projects that integrate musical performance with social and environmental advocacy. Notable initiatives include collaborations with Indigenous Brazilian musicians, leading to the 2024 album “O Futuro É Ancestral,” which received Latin Grammy nominations and aimed to promote Indigenous cultures and languages. He also initiated the “Keep Art Human” campaign, addressing human creativity in the age of artificial intelligence, prominently featured during his 2025 Coachella debut. His philanthropic efforts are channeled through the Alok Institute, established in 2020, which supports various social projects in Brazil and Africa. In 2025, Alok was included in Time’s TIME100 Climate list for his environmental initiatives and collaborations with Indigenous artists.
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