Michael Oliveira and Anderson Talisca partnered with Reef Perfumes
3 years ago
Japan Perfume is a Japanese girl group recognized for their innovative blend of technopop, intricate choreography, and advanced technological integration in live performances.
In 2012, Perfume signed with Universal Music Group to expand their international reach, beginning with their fourth studio album, Level3 (2013).
Perfume are the faces of Reebok. Kokoro no Sports Wear. They have revealed that they are brand ambassadors for Reebok for their Spring Summer 2025 range.
They have worked extensively with Rhizomatiks, a Japanese digital effects company, known for pioneering new forms of digital expression, often involving physical computing and real-time interaction.
In 2011, a new song "Laser Beam" was featured in the adverts titled "Hyōketsu Dance" and "Hyōketsu Ice Music" for Kirin's chūhai drinks. The title track of their 2012 single "Spring of Life" was also used as a Kirin advertisement for "Hyōketsu Magical Music".
In August 2010, Perfume celebrated their 10th anniversary with the release of their 16th single, "Voice," which was used in a Nissan advert.
A new single titled "Nee" was released on November 10, 2010, and like "Natural ni Koishite," it was a tie-up with Japanese apparel brand "Natural Beauty Basic."
A new song titled "Party Maker" started to be promoted in TV commercials of Eisai's Chocola BB Sparkling in October 2013. Additionally, "Cling Cling" was used in a new Chocola BB commercial in 2014.
The song "Display" from their 2014 single "Cling Cling" was used in a tie-in with Panasonic 4K.
Perfume's song "Hurly Burly" was the end theme of the short movie "FASTENING DAYS" in 2014, and "Hold Your Hand" was the end theme of "FASTENING DAYS 2" in 2016. In 2017, "Sweet Refrain" was featured as the end theme of the mini-series "FASTENING DAYS 3". In 2019, "Dream Fighter" was used as the end theme of the mini-series "Fastening Days 4".
In November 2015, they debuted the song "Next Stage With You," which was tied into the marketing campaign of the same name by Mercedes-Benz Japan.
In November 2016, they collaborated with Uniqlo for the second time to promote Heattech's campaign website.
In March 2017, Perfume released their fragrance 'PERFUME OF PERFUME', available on their webstore and Isetan stores. In August 2017, 'Perfume Dance Heel' released brand new colors as "gloss black" and new styles with almond toes in "moss green" and "wine" suede. In December 2017, Maison Perfume, including their 'Perfume Closet' fashion line and other collaborations, became available at Isetan Stores.
In March 2019, Perfume's song "FAKE IT" was chosen as theme song of RCC (RCC Broadcasting) television 60-year special program, "Koi Yori Suki ja, Damedesuka?", a love comedy drama.
Perfume appeared as the first artist of Disney's original music documentary program "Disney My Music Story," which began distribution on January 31, 2020.
Collaboration products between "Perfume Closet" and F ORGANICS/O by F were released on April 4th, 2024. This collaboration features a total of four skin care and hair care items with a collaboration-limited fragrance supervised by Perfume members, named "Sweet Refrain."
Perfume, formed in Hiroshima, Japan, in 2000, consists of members Nocchi (Ayano Ōmoto), Kashiyuka (Yuka Kashino), and A-chan (Ayaka Nishiwaki). The group initially debuted with Yuka Kawashima, who later left to focus on her studies and was replaced by Ōmoto. After their formation within Actors School Hiroshima, they released their first singles “Omajinai Perori” and “Kareshi Boshūchū” in 2002 under Momiji Label. In 2003, the trio moved to Tokyo, where they began working with music producer Yasutaka Nakata, who significantly shaped their technopop sound. Their early indie releases, including “Sweet Donuts,” “Monochrome Effect,” and “Vitamin Drop” (2003-2004) under Bee-Hive Records, laid the groundwork for their distinct musical style.
The group achieved major label debut on September 21, 2005, with “Linear Motor Girl” under Tokuma Japan Communications. While their early major label releases saw modest commercial success, a turning point came in 2007 with the single “Polyrhythm.” This track gained significant attention after being featured in an NHK national recycling campaign and consistently played on Kimura Kaela’s radio show, leading to a sold-out live show and a performance at the Summer Sonic Festival. Their debut studio album, “Game” (2008), marked a major breakthrough, reaching number one on the Oricon charts and becoming the first technopop album to do so since 1983. This success initiated a streak of nine consecutive number-one albums. Subsequent albums like “Triangle” (2009) and “JPN” (2011) further solidified their position in the music industry.
In 2012, Perfume expanded their international presence by signing with Universal Music Group, leading to their fourth studio album, “Level3” (2013). Their global ventures included performances at the Ultra Music Festival in South Korea (2013) and a World Tour encompassing Cologne, London, and Paris. The group continued to blend technology with their artistry, notably through collaborations with Rhizomatiks for live shows and interactive projects. In 2019, Perfume made history as the first J-pop group to perform at the Coachella Festival. Despite announcing a planned hiatus starting in 2026 to pursue new challenges, Perfume has committed to returning “more powerful than ever,” showcasing their dedication to their craft and fanbase. Their forthcoming concept album “Nebula Romance” (Part 1 in 2024, Part 2 in 2025) celebrates their 25th anniversary.
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