As It Is

Q: What types of live events does As It Is perform at?

Corporate galas, award ceremonies, product launches, conferences, festivals, and private VIP events.

Q: How much does it cost to book As It Is for a live event?

Fees depend on event type, audience, location, set length, technical requirements, and travel needs.

Q: What production requirements should we prepare?

We’ll provide a technical rider outlining sound, stage, lighting, and hospitality. This ensures a seamless performance.

Q: How far in advance should we book?

The earlier the better, many performers are booked months in advance, especially during peak seasons. Please also be aware that they might be touring which means that they might be out of the country or has luck has it in yours.

Q: Can As It Is customize their performance (setlist, special song requests)?

Yes, within reason. Please share requests early so we can confirm feasibility.

Q: Can As It Is also participate in other types of events or campaigns?

Yes — in addition to live performances, many of our Live Talent can take part in brand campaigns, media projects, or speaking engagement, depending on their individual skills. Make sure to select the type of commercial booking that you are interested in when filling out the form.

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As It Is is a dynamic British-American rock band that has made significant strides in the pop-punk genre since their formation in 2012. Based in Brighton, England, the band quickly gained traction after signing with Fearless Records in 2014, becoming the first UK band to join the label. Their debut album, “Never Happy, Ever After,” released in April 2015, showcased their melodic and earnest sound, earning them a dedicated fanbase and critical acclaim. The album featured hit singles like “Dial Tones” and “Concrete,” and the band performed at prestigious events such as the Vans Warped Tour and Reading and Leeds Festivals, solidifying their presence in the music scene.

In 2017, As It Is released their sophomore album, “okay.,” which further demonstrated their evolution as artists. The album maintained their pop-punk roots while exploring new themes and sounds. Following a lineup change, the band recorded their third album, “The Great Depression,” in 2018, which included impactful singles like “The Stigma (Boys Don’t Cry)”. This album not only showcased their growth but also highlighted their commitment to addressing important social issues, resonating deeply with their audience.

The band’s fourth studio album, “I Went to Hell and Back,” released in February 2022, marked a new chapter as a trio. Despite facing challenges, including member departures, As It Is continued to thrive, demonstrating resilience and creativity in their music. Their ability to adapt and innovate has kept them relevant in the ever-changing music landscape.

After announcing a hiatus in early 2024, As It Is surprised fans with a reunion announcement in August 2024, signaling their return in 2025 with their best-known lineup. This exciting development promises to bring back the energy and passion that fans have come to love, as they continue to inspire and connect with audiences through their powerful music.