Matthew Jehu Samuels, known professionally as Boi-1da, is a prominent Canadian record producer and songwriter based in Toronto, Ontario. He has made a significant impact in the music industry, particularly as an in-house producer for Drake’s OVO Sound label. Boi-1da’s career began at the young age of 18 when he produced tracks for Drake’s early mixtapes, including “Room for Improvement” and “Comeback Season.” His innovative sound quickly garnered attention, leading to collaborations with major artists such as Eminem, Rihanna, and Jay-Z.
In 2010, Boi-1da achieved his first Billboard Hot 100 hit with Eminem’s “Not Afraid,” showcasing his ability to create chart-topping tracks. His production work on Drake’s acclaimed album “Take Care” further solidified his reputation as a leading producer in hip-hop. Over the years, he has continued to produce hits for a diverse range of artists, including Nicki Minaj, Kanye West, and Kendrick Lamar, demonstrating his versatility and adaptability in the ever-evolving music landscape.
Boi-1da’s distinctive style, characterized by a blend of dancehall influences and innovative beat-making techniques, has set him apart in the industry. He is known for incorporating live instrumentation and unique sound effects into his productions, which has resonated with both artists and audiences alike. His work on tracks like “Work” by Rihanna and “God’s Plan” by Drake has earned him critical acclaim and commercial success.
In recent years, Boi-1da has continued to push boundaries, partnering with Bacardi to release an AI-powered album, showcasing his forward-thinking approach to music production. With numerous accolades, including a Grammy Award and multiple ASCAP Pop Music Awards, Boi-1da remains a pivotal figure in contemporary music, continually shaping the sound of hip-hop and beyond.
