Dev | Booking Agent | Live Roster | MN2S

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Dev

Dev, born Devin Star Tailes, has carved out a career as a singer, rapper, and songwriter, recognized for her distinct electro-pop sound and collaborations that have topped international charts.

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Past Works

Indie-Pop

Dev was discovered by and signed with the record label Indie-Pop, an independent label that played a crucial role in her early career, initially finding her through Myspace.

BRAND PARTNERSHIPS

The Cataracs

The Cataracs, a production duo, discovered Dev via Myspace. They were a key part of her early career, producing much of her music, including 'Booty Bounce' which was sampled in 'Like a G6'. They also collaborated on her debut album.

BRAND PARTNERSHIPS

Far East Movement

Dev collaborated with Far East Movement on their hit single 'Like a G6' in 2010. A verse from Dev's 'Booty Bounce' was sampled for the chorus, contributing to the song's number one success on the US Billboard Hot 100.

BRAND PARTNERSHIPS

Republic Records

After Universal Republic went defunct in 2013, Dev, along with other artists from the label, moved to Republic Records, continuing her association with a major music group.

BRAND PARTNERSHIPS

Rica Lyfe Records

In 2014, Dev launched her own label, Rica Lyfe Records, for independent music releases. This move signified her intention to manage her own artistic output.

BRAND PARTNERSHIPS

NanosauR

Dev collaborated with NanosauR for her 2014 EP 'Not All Love Songs Have to Be So Sad', demonstrating her willingness to work with other artists and producers outside of major labels.

BRAND PARTNERSHIPS

Kreayshawn

Kreayshawn, an Oakland-based rapper, directed the music video for Dev's single 'Honey Dip' from her 'Bittersweet July' EP in 2014. They also collaborated on the single 'Hey Ricky' by Nervo in 2015.

BRAND PARTNERSHIPS

Nervo

Dev was featured on the single 'Hey Ricky' by the female electro duo Nervo in 2015. The music video for this collaboration went viral.

BRAND PARTNERSHIPS

Nytrix

In 2015, Dev was the lead vocalist on the club hit 'Electric Walk' by electro house producer Nytrix, which achieved success on the Billboard Dance Club Songs chart.

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Sander Kleinenberg

In February 2016, Dev was featured as the lead vocalist on 'We Rock It' by Sander Kleinenberg, a collaboration showcasing her versatility in electronic music.

BRAND PARTNERSHIPS

RECORDS (Barry Weiss)

In August 2016, Dev signed with Barry Weiss' record label RECORDS to promote her album. This led to the release of the single '#1'.

BRAND PARTNERSHIPS

Nef the Pharaoh

Nef the Pharaoh was featured on Dev's single '#1' in 2016. This track reached the top 15 on Billboard's Rhythmic Songs chart.

BRAND PARTNERSHIPS

Apple Inc. (Beats 1)

Dev has served as a radio host for the popular Beats 1 radio station by Apple Inc., founded in 2015, expanding her role beyond musical performance.

BRAND PARTNERSHIPS

Mia Martina

Dev collaborated with Canadian singer Mia Martina for her single 'Danse' in November 2013, which became popular in Latin and dance charts.

BRAND PARTNERSHIPS

New Boyz

In March 2011, Dev was featured alongside The Cataracs on New Boyz' single 'Backseat', which peaked at number 26 on the Billboard Hot 100.

BRAND PARTNERSHIPS

Demi Lovato

Dev was featured on the song 'Who's That Boy' from Demi Lovato's album 'Unbroken' in 2011.

BRAND PARTNERSHIPS

JLS

Dev featured on the British boy band JLS's song 'She Makes Me Wanna', which reached the top of the UK Singles Chart in 2011.

BRAND PARTNERSHIPS

David Guetta

Dev featured on David Guetta's album 'Nothing but the Beat' on a song called 'I Just Wanna F' with Timbaland and Afrojack in 2011.

BRAND PARTNERSHIPS

Eric Saade

Dev collaborated with Swedish singer Eric Saade on the single 'Hotter Than Fire', released in Sweden in November 2011.

BRAND PARTNERSHIPS

Girls' Generation

Dev was featured on a remix of Girls' Generation's song 'Bad Girl' by The Cataracs, which appeared on their Japanese remix album.

BRAND PARTNERSHIPS

Timbaland

Dev was featured on Timbaland's promotional single 'Break Ya Back' and also collaborated with him and David Guetta on 'I Just Wanna F'.

BRAND PARTNERSHIPS

Enrique Iglesias

Dev teamed up with Spanish singer Enrique Iglesias on the track 'Naked', produced by The Cataracs, released as the third single of her repackaged album. It topped the charts in Mexico and reached number two on the US dance chart.

BRAND PARTNERSHIPS

Sage the Gemini

Dev collaborated with Sage the Gemini on the new song 'Kiss It', which she posted on YouTube in 2013.

BRAND PARTNERSHIPS

Hit-Boy

Hit-Boy produced Dev's song 'Kiss It' in 2013.

BRAND PARTNERSHIPS

Casey Veggies

Casey Veggies was featured on a remix version of Dev's 'Kiss It' in place of Sage the Gemini.

BRAND PARTNERSHIPS

Da Candy and Ferry

Dev collaborated on the song 'Make Out' with Da Candy and Ferry, which was released in September 2018.

BRAND PARTNERSHIPS
1989

Born on July 2, 1989, in Tracy, California

MILESTONE

Began swimming as part of the U.S. Olympic development program (Age 4)

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2007

Graduated from Sierra High School

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2009

Discovered by The Cataracs and Indie-Pop via MySpace

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2009

Moved to Los Angeles to produce music with The Cataracs and Indie-Pop

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2010

Song "Booty Bounce" sampled in Far East Movement's "Like a G6"

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2010

"Like a G6" reached number one on US Billboard Hot 100 and sold over four million downloads

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October 2010

Signed with Universal Republic

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November 2010

Released debut single "Bass Down Low," peaking at number 10 in the UK

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April 2011

Released "In the Dark," peaking at number 11 on US Billboard Hot 100

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2011

Debut album "The Night the Sun Came Up" released

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December 9, 2011

Gave birth to daughter Emilia Lovely

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2012

Performed at Lollapalooza

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2013

Universal Republic artists moved to Republic Records

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2014

Released EPs "Bittersweet July" and "Bittersweet July, Pt. 2" on her own label, Rica Lyfe Records

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2015

Radio host for Beats 1 by Apple Inc.

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August 2016

Signed with RECORDS label

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2016

Released single "#1" (featuring Nef the Pharaoh), reaching top 15 on Billboard Rhythmic Songs chart

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2017

Second studio album "I Only See You When I'm Dreamin'" released

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July 2022

Performed at Hard music festival

MILESTONE
July 2022

Performed at Lollapalooza

MILESTONE

About

Devin Star Tailes was born on July 2, 1989, in Tracy, California. She spent her early years in Manteca, California, where she pursued swimming, band, and choir during her high school years at Sierra High School, graduating in 2007. Later, while attending San Joaquin Delta College, studying English and art history, a cover song she posted on MySpace drew the attention of the production duo The Cataracs. This encounter marked a pivotal moment, leading her to sign with Indie-Pop, a Los Angeles-based record label and management team also affiliated with The Cataracs. She subsequently left college to fully dedicate herself to her music career.

Her career gained significant momentum in 2010 when a verse from her track “Booty Bounce” was sampled in Far East Movement’s hit single “Like a G6.” This collaboration reached number one on the US Billboard Hot 100 chart and sold over four million downloads in the country. Following this success, Dev signed with Universal Republic in October 2010. Her debut single, “Bass Down Low,” released in November 2010, achieved commercial success, peaking at number ten in the UK. This was followed by “In the Dark” in 2011, which reached number 11 on the US Billboard Hot 100, becoming her most successful solo single. Her debut album, “The Night the Sun Came Up,” was released in 2011.

In 2014, Dev transitioned to releasing music independently, launching her own label, Rica Lyfe Records. She released two EPs, “Bittersweet July” and “Bittersweet July, Pt. 2.” In 2016, she signed with Barry Weiss’ RECORDS label, releasing the single “#1” which charted on Billboard’s Rhythmic Songs. Her second studio album, “I Only See You When I’m Dreamin’,” was released in 2017. Beyond her music, Dev has also been a radio host for Apple Inc.’s Beats 1 radio station, showcasing her diverse involvement in the music industry.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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