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E-40 has established himself as a pioneering rapper and successful entrepreneur, building a diverse empire across music, spirits, and food.
E-40 is the 100% owner of his spirits brands and is involved with his products through just about every step of the process, from tasting to invoicing. The brand includes six sparkling wines.
Consistent release of apparel and branded items tied to his music and lifestyle.
Partner spotlight recognizing E-40's entrepreneurship and branding across his wine company and food brand.
E-40's sausage and burrito brand, which later expanded to include a Black-owned ice cream line.
E-40, along with former NFL player Chester McGlockton, opened a Fatburger franchise in Pleasant Hill, California. This franchise is now closed.
E-40 served as a spokesperson for Landy Cognac.
E-40 announced a new line of energy drinks called '40 Water'.
E-40 released a premixed cocktail beverage called Sluricane Hurricane, inspired by his group The Click's 1995 hit song.
E-40 was an early investor in the social media app Clubhouse.
E-40 was an early investor in the social media app Convoz.
Earl Tywone Stevens, known professionally as E-40, was born on November 15, 1967, in Vallejo, California. His early exposure to hip hop led him to pursue music, initially with his cousins and siblings. This early collaboration formed the group Most Valuable Players, which later evolved into The Click. E-40 founded Sick Wid It Records, an independent label, in 1989. The group released their debut EP, ‘Let’s Side,’ in 1990, followed by ‘Down and Dirty’ in 1992. E-40 launched his solo career in 1993 with the album ‘Federal.’ His 1995 solo album, ‘In a Major Way,’ expanded his audience beyond the West Coast.
E-40’s career saw significant mainstream recognition with his 2006 single “Tell Me When to Go,” produced by Lil Jon. This track, along with his appearance on Lil Jon’s “Snap Yo Fingers,” increased his national presence. His album, ‘My Ghetto Report Card,’ released in 2006, debuted at No. 1 on the Top R&B/Hip-Hop Albums chart and No. 3 on the Billboard Hot 200. Throughout his career, E-40 has released 27 studio albums and collaborated with numerous artists across the hip hop genre. He has also made appearances in films and television, diversifying his entertainment portfolio.
Beyond music, E-40 is a notable entrepreneur. He has built a spirits empire, which he fully owns, encompassing wines, energy drinks, and premixed cocktails. His brands include Earl Stevens Selections wines, 40 Water energy drinks, and Sluricane Hurricane premixed cocktails. He has also ventured into the food industry with his ‘Goon With The Spoon’ brand, featuring products like sausages, burritos, and ice cream. E-40 is also an investor, with early investments in social media applications like Clubhouse and Convoz.
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