Fifty Fifty is a dynamic South Korean girl group formed by Attrakt in 2022, showcasing a remarkable journey in the K-pop industry. The group initially debuted with four members—Keena, Chanelle, Yewon, and Hana—on November 18, 2022, with their extended play (EP) titled “The Fifty.” Their debut was met with critical acclaim, particularly for the lead single “Higher,” which set the stage for their future successes. The EP was praised for its innovative sound and lyrical depth, earning a stellar rating from Korean critic magazine IZM.

In February 2023, Fifty Fifty achieved international recognition with their viral hit single “Cupid,” which made them the fastest K-pop group to enter the US Billboard Hot 100 and the UK Singles Chart. This milestone not only highlighted their musical talent but also established them as a significant force in the global music scene. Their partnership with Warner Music Korea further solidified their presence, allowing them to reach a broader audience.

Despite facing challenges, including legal disputes and contract terminations in 2023, Fifty Fifty demonstrated resilience and adaptability. Keena emerged as the sole remaining member under Attrakt, leading to a strategic reorganization of the group. In 2024, the group announced plans to re-debut with a new lineup, including four additional members, showcasing their commitment to growth and evolution.

Fifty Fifty’s upcoming projects, including their second EP “Love Tune,” reflect their dedication to innovation and artistry. With a fresh lineup and a renewed vision, Fifty Fifty is poised to captivate audiences worldwide, making them a compelling choice for collaborations and performances in the ever-evolving music landscape.