Malia Baker Joins YPO for a Live Conversation on Ambition, Resilience and Purpose
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United States Gracie Abrams, an American singer and songwriter, is recognized for her emotionally resonant music and a rapid ascent in the pop and indie music scenes, culminating in a Grammy nomination for Best New Artist.
The partnership between Amex and Abrams came about organically as both parties share a target demographic.
Abrams became a brand ambassador for Chanel's Coco Crush jewelry collection.
Hourglass Cosmetics has named GRAMMY®-nominated singer-songwriter Gracie Abrams as its global brand partner.
Abrams was selected to be one of the faces of Pandora's 2022 ME campaign.
She co-starred in Tumi's Fall 2022 Built for the Journey campaign.
Gracie Madigan Abrams, born on September 7, 1999, in Los Angeles, California, is known for her contributions as a singer and songwriter. The daughter of filmmaker J. J. Abrams and producer Katie McGrath, she began writing songs at the age of eight. After graduating from The Archer School for Girls in 2018, she briefly attended Barnard College before pursuing her music career. She signed with Interscope Records in 2019, marking the beginning of her professional journey in music. Her early work established her as a notable emerging artist in the pop and indie genres.
Abrams gained recognition with the release of her debut extended play, “Minor,” in 2020, which featured collaborations with producers like Joel Little and Blake Slatkin. This was followed by “This Is What It Feels Like” in 2021. Both EPs included several singles that contributed to her growing fanbase. A significant career milestone occurred in 2022 when she served as an opening act for Olivia Rodrigo’s Sour Tour, broadening her exposure. Her debut album, “Good Riddance,” released in February 2023, earned her a nomination for the Grammy Award for Best New Artist, solidifying her presence in the music industry. Later that year, she was featured on the Forbes 30 Under 30 list, recognizing her impact and potential.
Her career progression continued with her second studio album, “The Secret of Us,” in 2024, which debuted at number two on the US Billboard 200. The album featured collaborations, including a track “Us” with Taylor Swift, which received a Grammy nomination for Best Pop Duo/Group Performance. Abrams also opened for Taylor Swift’s Eras Tour from 2023 to 2024, further expanding her audience. She has undertaken several headlining tours, including the I’ve Missed You, I’m Sorry Tour (2021), This Is What It Feels Like Tour (2022), Good Riddance Tour (2023–2024), and The Secret of Us Tour (2024–2025), demonstrating her consistent live performance presence. Throughout her career, Abrams has also been involved in activism, publicly advocating for causes such as abortion rights and a ceasefire in the Gaza war.
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