Ifeye, a South Korean girl group, has transitioned from a highly anticipated debut to a global presence in the K-pop industry, actively engaging with fans and collaborating with international brands.
Ifeye was selected as a brand model for the global skincare brand Dr. Jart+ in May 2025, shortly after their debut, becoming an endorser for a facial mask product.
Ifeye is a South Korean girl group formed by Hi-Hat Entertainment, making their debut on April 8, 2025, with the extended play (EP) “Erlu Blue.” The group, consisting of six members—Won Hwa-yeon, Taerin, Rahee, Kasia (leader), Meu, and Sasha—was conceptualized by Hi-Hat Entertainment, which was established in 2021 with the goal of producing global K-pop groups. Their predebut journey began in November 2023 with a global audition, leading to the reveal of the six trainees in October 2024. The group’s name, Ifeye, signifies their perspective of turning imagination into reality and stands as an acronym for “Imagine & Find, Energetic Young Eyes.” Since their debut, Ifeye has quickly established themselves within the K-pop scene through consistent music releases and appearances.
Following their debut EP, Ifeye released their second EP, “Sweet Tang,” on July 16, 2025, featuring the title track “r u ok?”. This was followed by a performance at KCON LA 2025 from August 1-3, where they graced the Dance Stage, X Stage, and Pre-show Stage, expanding their international reach. The group also performed at the One Universe Festival 2025 on August 15. In May 2025, shortly after their debut, Ifeye was selected as a brand model for the global skincare brand Dr. Jart+, highlighting their rapid ascent and market appeal. In March 2026, member Sasha took a hiatus due to health issues, and the group continued to promote as a five-member unit, releasing their third extended play, “As If,” on April 15, 2026, with the title track “Hazy (Daisy).”
Their career progression demonstrates a commitment to regular musical output and engagement with fan bases both domestically and internationally. Ifeye’s dedication to their craft has been recognized, with NME placing them on “The NME 100” list in 2026, further cementing their status as a rising force in the K-pop industry. The group continues to release content and interact with fans through various platforms, including their official YouTube channel and social media, showcasing their music and individual personalities to a growing global audience.
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