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United States Kevin Abstract, known for co-founding the hip-hop group Brockhampton, has carved a distinctive path with his solo ventures, creating music that blends hip-hop, pop, R&B, and alternative rock.
In 2020, Abstract and Romil Hemnani founded Video Store, a record label and apparel company that signed Dominic Fike, Laundry Day, the Blossom, Christian Alexander, and Vanillaroma, among others. Video Store Apparel released its debut spring and summer clothing line, 'Warhead,' on July 16, 2021, followed by 'Our Good Dreams Go Into the Sky' for fall and winter 2021. The label also released Abstract's fourth project, 'Blanket' (2023), and projects by the Blossom, Christian Alexander, and SoGone SoFlexy, before dissolving in 2023.
In 2025, Kevin Abstract founded the Houston-based collective Blush, which also shares its name with his fifth studio album released on June 27, 2025. The album features collaborations with fellow Blush members, including Love Spells and Truly Young.
In 2025, Kevin Abstract co-founded the record label Juno with Dominic Fike, with whom he also forms the duo Geezer, further solidifying their creative and business partnership.
Kevin Abstract was featured in a LOEWE campaign shot by Gray Sorrenti, alongside Latin Trap star Young Miko and LOEWE Global ambassador, showcasing his involvement in fashion and brand endorsement.
Clifford Ian Simpson, publicly known as Kevin Abstract, was born on July 16, 1996, in Corpus Christi, Texas. His early life was marked by frequent relocations and a period of isolation due to his developing sexuality and his family’s religious background, leading him to run away from home at 15. He began producing music at age 11 and later moved to Georgia to live with his sister. During high school, he connected with future Brockhampton members Ameer Vann, Matt Champion, Merlyn Wood, and Joba, laying the groundwork for his musical career. In 2009, at 13, Abstract founded AliveSinceForever, an internet music collective that evolved into Brockhampton in 2014, relocating to San Marcos, Texas, and later Los Angeles in 2017. He remained a central figure in Brockhampton until its disbandment in 2022.
Abstract’s solo career initiated in 2009. He self-released his debut album, “MTV1987,” on July 15, 2014, drawing attention from various music publications. This was followed by “American Boyfriend: A Suburban Love Story” in 2016, which delved into themes of relationships, drug use, and his experiences as an outcast. His major label debut, “Arizona Baby,” arrived in 2019. Following Brockhampton’s breakup, he released “Blanket” in 2023 and the mixtape “Glue” in 2024. His fifth studio album, “Blush,” was released on June 27, 2025. Abstract’s music is characterized by its introspective nature, often addressing his struggles with depression and his identity as a gay artist, a theme he deliberately incorporates into his lyrics.
Beyond his musical releases, Kevin Abstract expanded his creative endeavors. In 2020, he co-founded Video Store, a record label and apparel company, with Romil Hemnani, which signed artists like Dominic Fike and Laundry Day before its dissolution in 2023. In 2025, he established the Houston-based collective Blush and co-founded the record label Juno with Dominic Fike, forming the duo Geezer. In 2021, Abstract served as a creative consultant for the second season of the HBO series “Euphoria,” indicating his involvement in other media projects. Throughout his career, he has cited influences such as Kanye West, Kid Cudi, Frank Ocean, Justin Timberlake, and Tyler, the Creator.
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