Lira | Booking Agent | Live Roster | MN2S

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Lira, a celebrated South African singer, has made an indelible mark on the music industry with her unique fusion of Afro-soul, funk, jazz, and African elements. Her professional journey began when she was discovered by renowned musician and producer Arthur Mafokate, leading to the release of her debut album, “All My Love,” in 2003. This album garnered significant acclaim, earning her accolades at the Metro FM Awards and the South African Music Awards (SAMA), establishing her as a formidable force in the music scene.

In 2006, Lira released her first major label album, “Feel Good,” under Sony Music Africa. The title track became a radio sensation, and the album achieved triple-platinum status, marking a pivotal moment in her career. Her subsequent album, “Soul in Mind,” released in 2008, set a SAMA record for the most awards won by a single artist in one year, further solidifying her status as a leading figure in South African music.

Lira’s contributions extend beyond her recordings; she has also made significant appearances on international stages, including the FIFA World Cup Kick-Off Concert in 2010. Her live concert DVD, “Live in Concert: A Celebration,” became the fastest-selling music video disc in South Africa, showcasing her exceptional talent and stage presence.

Throughout her career, Lira has been recognized not only for her musical achievements but also for her philanthropic efforts. She has actively supported various grassroots organizations and advocacy programs, earning her the Inspiration Award from the Student Sponsorship Programme in 2011. With a net worth exceeding $35 million, Lira continues to inspire audiences worldwide with her powerful voice and commitment to her craft.

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