United Kingdom 
Itzhak Perlman Headlines Great Neck Park District’s Summer Concert Series
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Little Mix, a British girl group, rose to prominence after winning The X Factor in 2011, making history as the first group to achieve this feat, and have since become one of the most successful female acts in contemporary British popular culture.
Leigh-Anne Pinnock of Little Mix partnered with ASOS for an exclusive ASOS DESIGN Style Edit, a collaboration arranged by 4th Floor Creative.
Unilever-owned brand Simple partnered with Little Mix to release a limited edition skin care range, focusing on attracting Gen Z consumers.
Little Mix collaborated with makeup and cosmetics brand Collection to launch 'Little Mix by Collection', a makeup range.
Leigh-Anne Pinnock partnered with Umbro for their Umbro Projects sub-brand, expressing pride in the collaboration.
The girls were named the official faces of COLAB dry shampoo.
Little Mix signed a deal with sportswear company USA Pro in 2016.
Little Mix reportedly signed a deal with Vivid and Bravado to release signature products including dolls, puzzles, accessories and games.
Little Mix promoted Schwarzkopf hair dye Live Colour XXL through their music video for "How Ya Doin'?" in a new sponsorship deal.
The group launched a range of nails and nail wraps in partnership with Elegant Touch and New Look.
The group teamed up with Vibe Audio to bring out Little Mix zip cable headphones.
Little Mix released their first clothing collection with PrettyLittleThing.
Little Mix consists of members Jade Thirlwall, Perrie Edwards, and Leigh-Anne Pinnock, with Jesy Nelson previously being a member until her departure in 2020. The group was formed during the eighth series of the UK version of The X Factor in 2011, where they were initially placed into two separate groups before being brought together as Rhythmix, and later renamed Little Mix. Following their victory, they signed with Simon Cowell’s record label Syco Music. Their debut album, “DNA,” released in 2012, achieved top 10 positions in ten countries, including the UK and US, breaking the record for the highest debut US chart position by a British girl group previously held by the Spice Girls.
Their career has been marked by significant achievements, including their second album, “Salute” (2013), also charting in the top 10 in both the UK and US. Their third album, “Get Weird” (2015), became their best-selling and longest-charting album in the UK to date, featuring the number-one single “Black Magic.” “Glory Days” (2016) further solidified their success, becoming their first UK number-one album and the longest-reigning girl group Number 1 since the Spice Girls’ debut album 20 years prior. The lead single “Shout Out to My Ex” earned them a Brit Award for Best British Single in 2017. Their music often champions themes of feminism, gender equality, LGBTQ+ rights, body positivity, and anti-bullying.
Little Mix has received numerous accolades throughout their career, including two MTV Europe Music Awards, two Teen Choice Awards, and two Glamour Awards. As of October 2016, they had achieved four platinum-certified albums and eleven certified singles in the UK. In 2017, they held the record for the most VEVO Certified Videos for a British female artist and a girl group, with 13 certified videos. In 2016, they were recognized as the world’s biggest girl band, a title they continue to hold. The group commenced a hiatus in 2022 to pursue solo projects, with plans to reunite in the future.
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